Running and athletics club Sparta, signs Agillic to personalise the experience for over 250,000 event participants
20 Agosto 2024 - 2:45AM
Sparta runs on Agillic to raise the bar on
personalised communication to more than 250,00 annual event
participants and for operational efficiency to free resources for
more creative content.
Founded in 1898 in Østerbro with a purpose to
promote and develop athletics and running as an elite and
grassroots sport for all ages, Sparta is Denmark’s largest running
and athletics club and one of the world's largest race organisers
with several annual events such as the Copenhagen Marathon, CPH
Half and the DHL Relay in Copenhagen. In addition, Sparta provides
operator services for third parties and has organised the Royal Run
and the Tour de France single start in Copenhagen.
Touching tens of thousands of people, Sparta has
a comprehensive communication flow and was looking for a solution
to deliver more relevant information to the many stakeholder types
from members, to race participants, and the general public.
Agillic’s flexible no-code data model and ability to segment and
target 1:1, allows Sparta to efficiently deliver on their
ambitions.
Bodil Kjærgaard, Head of Communications at
Sparta, explains:“We are a relatively small organisation with high
ambitions and a lot to say, share and communicate. With our events
growing in numbers and size, we want our communication to match our
professional event execution. With Agillic, we have a powerful
platform to work with data, automate execution, and to focus our
efforts on more relevant, targeted content. It is a big incentive
for the team internally and, most importantly, enables a much
better and more personal experience for our recipients.”
Emre Gürsoy, CEO at Agillic adds:“Sparta has a
long tradition and track record for nurturing athletes, counting
amongst its members numerous Nordic champions, a world record, and
participation in more than 10 Olympic Games. An incubator of talent
not too different from how Agillic is a growth engine for
businesses. We’re excited for Sparta to leverage our experience
within subscription-based business models and the fitness industry.
We appreciate their commitment to highly personalised communication
to ensure the right motivation and services and look forward to
raising the bar on their membership experience together.”
For further information, please contact
Emre Gürsoy, CEO, Agillic A/S+45 3078
4200emre.gursoy@agillic.com
About Agillic A/S Agillic
(Nasdaq First North Growth Market Copenhagen: AGILC) is a Danish
software company offering brands a platform through which they can
work with data-driven insights and content to create, automate and
send personalised communication to millions. Agillic is
headquartered in Copenhagen, Denmark, with teams in Germany,
Norway, and Romania.
Agillic A/S – Masnedøgade 22 – 2100
Copenhagen – Denmark – www.agillic.com