EKCS Launches Mediaferry AI to Transform Creative Production for News Publishers and Broadcast Media Companies
17 Septiembre 2024 - 2:00AM
Business Wire
EKCS, a global leader in creative production solutions for
brands, agencies and media companies, launches Mediaferry AI, an
innovative platform to transform digital ad operations and enhance
publisher-advertiser relationships.
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the full release here:
https://www.businesswire.com/news/home/20240917222079/en/
Mediaferry AI transforms creative
production for news publishers and broadcast media companies
(Graphic: Business Wire)
With over two decades of market-leading support for global
publishing and broadcasting clients like McClatchy, Postmedia,
National World, Tegna, and Scripps, EKCS has developed Mediaferry
AI to meet the needs of publishers, broadcasters and retail media
worldwide. This service provides a self-serve opportunity to sales
teams and advertisers, from creative briefing to AI-assisted asset
creation, approval and campaign activation using a centralised
system.
“The Mediaferry AI solution is a breakthrough for publishers and
advertisers,” says Tariq Husain, EKCS co-founder, and Mediaferry's
Chief Technologist. “Developed in close collaboration with some of
our longest-standing clients, it accelerates campaign launches and
gives sales teams and advertisers unprecedented control over the
creative production, approval, and delivery process. Our goal is to
help publishers build stronger relationships with their advertisers
while significantly reducing time-to-market for campaigns.”
Key features of Mediaferry AI
ClientHub: Centralised campaign management for sales
teams and advertisers offers full visibility and control over
creative requests, approvals, and milestones. This feature enhances
transparency and collaboration between publishers and their
clients.
AI-powered briefing: Generates structured,
brand-compliant briefs from minimal input, incorporating brand and
diversity guidelines. This ensures consistency and reduces the time
spent on brief creation, copy-chasing and revisions.
Advertiser’s brand memory: Creates a bespoke memory of
the advertiser’s past campaigns and brand guidelines to improve the
quality of new assets. This adaptive learning system improves over
time, leading to increasingly refined outputs that align closely
with brand identities.
Creative production automation: Enables sales teams and
advertisers to self-serve using AI-assisted design, ensuring rapid
production of high-quality, consistent campaign assets across all
channels.
Faster campaign approval and activation: The integrated
asset review and approval system enables sales teams and
advertisers to make real-time changes in digital assets and launch
campaigns swiftly.
Chris Sanderson, IT and Operations Director at National World
(UK) shares his thoughts on the platform,
"Over the years, the value provided by Mediaferry has been
exceptional. Its suite of solutions has increased
cost-effectiveness while ensuring the ad production process remains
efficient, helping us to stay competitive. We see Mediaferry AI as
a real game changer, using automation to streamline our creative
operations and boost productivity."
Jane Howard, Senior Vice President, Advertising of McClatchy
(USA) says,
"McClatchy has had a longstanding and collaborative partnership
with EKCS for over five years. Mediaferry is a powerful tool that
has enabled us to activate effective ad campaigns extremely
quickly. With studio-based, template-driven ad design and
production, alongside deep integration with advertising booking
systems and ad exchanges, we can launch, optimise, and report on
campaigns seamlessly.
“We expect Mediaferry AI to be a transformative step
forward.”
Mike Sallows, Senior Director of Operations at Postmedia
(Canada) says,
"The transition to Mediaferry has significantly reduced our
operational costs and transformed how we manage our creative
production. This system has reduced operational production times
and streamlined our advertising processes, making them more
efficient and integrated. With the new AI features, we are excited
about speed to market with faster, higher quality ad production and
stronger collaborations with our advertisers."
Mediaferry is a cloud-based platform from EKCS that offers a
suite of solutions to help publishers and advertisers manage their
projects, assets, and workflows. The enhanced AI capabilities give
a self-serve opportunity to the users, streamlining creative
operations and opening up new possibilities for creative
experimentation and data-driven decision-making.
To explore the platform's capabilities and schedule a free demo,
visit www.mediaferry.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240917222079/en/
Saba Said Head of Global MarCom and Outreach, Mediaferry
ssaid@ekcs.co