Optimizely Personalization combines
precision-targeting tools, testing capabilities, and powerful
analytics to make curating 1:1 digital experiences more seamless
and effective
LONDON, Oct. 1, 2024
/PRNewswire/ -- Optimizely, the leading digital experience platform
(DXP) provider, today announced the launch of Optimizely
Personalization at Opticon London, to address the market need for
more sophisticated capabilities. The new offering, which will
combine powerful features such as collaboration, contextual
bandits, and edge delivery, meets marketers' growing demand for
tools that create personalized, high-performing digital experiences
for customers.
Following Optimizely's launch of CMS 13 at the company's Opticon
Stockholm event last month, Optimizely Personalization provides
marketers with the sophisticated yet user-friendly tools they need
to enhance engagement, drive conversions, create targeted
experiences, and measure the impact of their personalization
efforts. Key features, which will be launched throughout Q4,
include:
- Collaboration: Building on the success of Optimizely's
Experiment Collaboration capabilities, this new tool is
purpose-built to handle programs of any size or scale, integrating
testing, and experimentation management seamlessly.
- Contextual Bandits: Unlocking true 1:1 personalization,
customizable algorithms dynamically adjust to deliver the most
relevant user experience. Each visit is optimized using a machine
learning model that distributes traffic and targets visitors with
the most impactful, personalized content based on user
attributes.
- Edge Delivery: With an easy-to-use visual editor
experience, this tool will offer faster page loads with
enhancements applied before content reaches the visitor's browser.
This results in flicker-free content delivery, improved SEO
rankings due to faster page load speeds, increased organic traffic,
and higher conversion rates—where every millisecond matters for an
enhanced user experience.
"The majority of today's customers expect personalized
experiences, yet only 9% of organizations have implemented
real-time personalization. This gap is a real problem," said
Rupali Jain, Chief Product Officer
at Optimizely. "Marketing teams are often bogged down by complex
tech stacks, fragmented workflows, and inadequate data, making it
difficult to deliver the personal touches that are crucial to
deliver amazing experiences to their customers. That's why we're
introducing Optimizely Personalization. We've created a solution to
overcome those barriers, making it easier than ever to create
meaningful connections with audiences—all the way down to the
segment of one."
With this latest launch, Optimizely is strengthening its
Optimizely One solution by equipping marketers with the essential
tools to target, test, and convert. The integration of a dedicated
personalization solution with Optimizely's industry-leading CMS and
Experimentation platform not only marks a significant milestone in
martech, but also addresses a critical need for today's marketers.
In fact, a recent Optimizely study highlights this urgency, with
86% of executives reporting that their marketing strategies often
demand more advanced personalization capabilities than they
currently possess.
To learn more about how Optimizely is helping leading brands
deliver personalized experiences, visit www.optimizely.com.
About Optimizely
Optimizely is on a mission to make the lives of marketers better
with Optimizely One, the world's first operating system for
marketing teams. Optimizely One combines industry-leading solutions
across content management, content marketing, experimentation,
commerce and personalization, powering every stage of the marketing
lifecycle through a single, AI-accelerated workflow. With the
flexibility of a fully composable platform, Optimizely is proudly
helping global brands like H&M, Salesforce, Zoom and Toyota
create content with speed, launch experiments with confidence, and
deliver experiences of the highest quality. Learn more at
optimizely.com.
Optimizely and Optimizely One are the trademarks of Optimizely
North America Inc., and are registered (or registrations are
pending) in the US, EU, UK and other countries. All third-party
trademarks cited are the property of their respective owners and
are used only for reference purposes.
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SOURCE Optimizely