Global sensation L.O.L. Surprise!™, the highly popular brand from
toy and entertainment company MGA Entertainment (MGA),
today announced the global premiere of
L.O.L. Surprise! The
Skate Dance Movie on Oct. 3 on YouTube Kids globally
in English, French, and Spanish, as well as other languages on
L.O.L. Surprise! localized channels. The premiere marks the brand’s
commitment to building up young kids and recognizing them for
what’s inside, versus external achievement, aligning with
International Day of the Girl celebrations soon after on Oct 11.
The movie incorporates themes of friendship,
acceptance, passion, and trying your best. Ambitious Tween, Ali
Dance, has a lead role in Skate Fest, and gets the lead in the
ballet too. But when it turns out they’re happening the same day,
she still commits to both! When it all becomes too much pressure,
her friends help Ali find a new groove all her own.
The pressure to achieve placed on young kids is
increasingly challenging to their mental health. According to a
recent poll by the National Alliance on Mental Illness, 89% of
parents today say kids mental health is more important than
academic achievement. What if we found a way to remove that
external pressure and focus on celebrating what’s inside?
“In The Skate Dance Movie, Ali Dance learns
to have fun again, blend the two things she loves, rather than
trying to be perfect,” says Anne Parducci, Chief Content Officer at
MGA Entertainment. “L.O.L. Surprise! is a refreshing
counterbalance to the competitive ‘grit’ that many young achievers
are faced with. The brand helps foster an internal dialogue that
builds positive affirmations, sense of acceptance, and joy in
trying new things – all through the power of play and kids’
entertainment.”
“L.O.L. Surprise! has taught me to try new things
and to focus on having fun rather than being the best,” said Avery
King, playing the lead role, Ali Dance, in The Skate Dance
Movie. “Just like Ali, I’ve felt overcommitted and stressed when
doing too many things at once. Ali showed me that I can take a deep
breath and focus on having fun while supporting my friends. Now I
just need to get the pink hair! With L.O.L. Surprise, trying my
best has never felt so good!”
This wholesome message reaches Gen Alpha in
the place they are most engaged: YouTube. In fact, according
to Pew Research Center, 81% of all parents with children age
11 or younger say their child watches videos on YouTube, with 34%
indicating that they do so regularly. The streaming service is
also completely free, unlike other services with a paywall, making
the content more accessible to more families globally. L.O.L.
Surprise! has over 2.3M subscribers on YouTube in the U.S. (not
including additional localized channels), growing since its start
in 2016, and is committed to bringing new content and formats to
engaged fans with L.O.L. Surprise!: The Skate Dance Movie.
Throughout 2024, L.O.L. Surprise! is encouraging
kids to ditch the “perfect” and discover “What’s Inside” with the
movie’s release as well as new accessory and feature-rich dolls to
aid in self-discovery, self-expression and playfulness. New this
holiday season includes the Tweens Costume Surprise™
fashion dolls, which includes:
- Blind
Packaging: This is the first time the brand offers fully
blind packaging for a fashion doll versus the smaller Tots in
L.O.L. Surprise! (Although the little ears on each package do
denote which character is inside, so parents can easily choose
their kids’ wishlist dolls.)
- Characters and
Accessories Seen in L.O.L. Surprise!: The Skate Dance
Movie: The collection includes four fan-favorite Tween
characters, also featured in the movie, including an adorable
inflatable pet costume, trendy new fashions, and more.
- Interactive
Unboxing: An outrageously fun, experiential reveal includes
multiple layers of surprise. Once you tear the perforated edge at
the bottom of the packaging, simply lift the lid off the box and
begin to see a large paper bag automatically inflate. Rip open the
bag and discover which cute pet costume is inside. Next, find which
beautiful Tween is hidden inside the costume itself by opening the
Velcro in the back.
The Skate Dance movie is available on
YouTube @LOLSurprise and the YouTube Kids app beginning
October 3 and features 4 songs: Somewhere In Between (a new
version), We’re Not Perfect, Do What You Love, and Meet My
Family. The L.O.L. Surprise!: The Skate Dance Movie album is
now available on music streaming platforms. The movie is also
available Oct. 3 in German, French, LATAM Spanish, Castilian
Spanish, Greek, and Turkish, with additional languages such
as Polish, Dutch, Czech, and Italian coming soon
after.
The cast includes voice actors such as Avery
King, playing Ali Dance; TikTok star Frankie
McNellis (known for the Netflix feature adaptation of
Broadway's 13: The Musical), playing Emma Emo; Nyara
Afshar (known for Pokemon: Path to the Peak), playing Aya
Cherry; Jessica Mikayla (known for Spiderman: Into
the Spider-Verse), playing Hoops Cutie; Everly
Hobert (known for Pokemon: Path to the Peak), playing
Center Stage; and Ayla Rae Neal, playing Queen Bee.
L.O.L. Surprise! dolls are available now at
Walmart, Target, Amazon, and The MGA Shop and major
retailers globally. To stay up to date with the latest news and
content, visit the official website lolsurprise.com and
social media
platforms: Instagram, Twitter, TikTok, Facebook and YouTube.
About MGA EntertainmentMGA
Entertainment is one of the largest privately held
toy and entertainment companies in the world, known for
its commitment to creativity, quality, and
innovation. Headquartered in Los Angeles with offices
globally, the company creates innovative, proprietary, and licensed
consumer products and entertainment properties, including toys,
games, dolls, apparel, consumer electronics, home décor,
stationery, sporting goods, movies, and television series. The MGA
family includes award-winning brands such as L.O.L.
Surprise!™, Little Tikes®, Rainbow
High™, Bratz®, MGA’s
Miniverse™, Yummiland™, CarTuned™, GrossMos!™, Pixel
Petz™, Micro Games of America, Fluffie
Stuffiez™, BABY born®, and Zapf Creation®. For more
information, please visit us at www.mgae.com or check us
out
at LinkedIn, TikTok, Instagram and Facebook.
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- L.O.L. Surprise!: The Skate Dance Movie Poster
- L.O.L. Surprise!: The Skate Dance Movie Still
Amanda Magalski
FINN Partners for MGA Entertainment
mga@finnpartners.com
MGA Newsroom
MGA Entertainment
+1.818.221.4431
news@mgae.com