The acquisition aims to enhance Purivitae Ventures' fitness
offerings and drive innovation with new leadership from industry
veterans.
ST.
LOUIS, Nov. 5, 2024 /PRNewswire-PRWeb/ --
Purivitae Ventures is pleased to announce the acquisition of
CoreMasters, a leading name in the fitness industry, along with the
popular website Masteryourcore.com, which has been integrated as
FitnessHardware.com. This strategic acquisition is a significant
step forward in Purivitae's mission to enhance its portfolio of
innovative fitness solutions and expand its reach in the health and
wellness market
Tim Austin, President of
Purivitae Ventures, shared his enthusiasm for this new chapter: "We
are excited to have Roee Arbel and
Max Trestman join our team. Their
experience and talents will be a huge asset to all our platforms,
and we look forward to the innovative leadership they will bring to
our fitness-related ventures."
Max Trestman and Roee Arbel, both renowned for their
contributions to the fitness industry, will take on the roles of
Co-CEOs, overseeing all fitness-related websites under the
Purivitae umbrella. This leadership move signals a strong
commitment to driving growth and innovation across the company's
fitness brands.
Max Trestman expressed his
excitement about the future with Purivitae Ventures: "Joining
Purivitae allows us to integrate CoreMasters expertise with a
broader range of resources. We are eager to push the boundaries of
what our platforms can achieve, bringing our users the best in
fitness solutions."
Roee Arbel added, "I am thrilled
to be part of the Purivitae family. This acquisition brings all of
our innovative products and services under one roof, providing our
customers with a comprehensive, top-tier fitness experience. We are
looking forward to what we can accomplish together."
The acquisition of CoreMasters not only enhances Purivitae
Ventures' product offerings but also reinforces its position as a
leader in the health and wellness industry. With Max Trestman and Roee
Arbel at the helm, the company is poised for significant
growth and innovation in the years to come.
For more information, please contact:
Tim Austin
President, Purivitae Ventures
jta@purivitae.com
About Purivitae Ventures
Purivitae Ventures is a leading company in the health and wellness
industry, dedicated to providing innovative solutions that enhance
the well-being of individuals worldwide. With a focus on wellness
and overall health, Purivitae Ventures offers a diverse range of
products and services designed to meet the needs of today's
health-conscious consumers.
About Oakland Capital Partners
Oakland Capital Partners, LLC is a private investment platform firm
committed to building and growing companies across a range of
industries. With a strategic focus on long-term growth and
innovation, Oakland Capital Partners supports businesses like
Purivitae Ventures in achieving their goals through investment and
expertise.
Media Contact
Sara Pratt, E-Commerce Sales
Manager, Purivitae Ventures, 3149302985, sara.pratt@purivitae.com,
https://purivitae.com/
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SOURCE Purivitae Ventures