The 'Winter Wheat Wonderland' Pop-up will
be Open to the Public by Reservation, for Legal
Drinking Age Whisky Fans, December 11
– 22
LORETTO,
Ky., Dec. 4, 2024 /PRNewswire/ -- Maker's
Mark®, the iconic handmade Kentucky bourbon, today announced it will
bring the magic of its homeplace in Loretto, Kentucky to New York City with an immersive holiday
experience. Located in Union Square Park, the Maker's Mark
Winter Wheat Wonderland pop-up will be open to legal drinking age
bourbon lovers, from December
11th through the 22nd by reservation
only.
"True to our founders' vision and our pursuit of handcrafted
excellence, we're thrilled to bring the spirit of Star Hill Farm,
homeplace of the Maker's Mark Distillery, to New York City for the holidays," said
Rob Samuels, eighth generation
whisky maker and Managing Director of Maker's Mark. "Since my
grandparents, Margie and Bill Samuels
Sr., created Maker's Mark over 70 years ago, we have built
the brand in unconventional ways that resonate with bourbon
enthusiasts across the country and around the world, and this
pop-up will be no exception."
The festive twelve-day pop-up will evoke the spirit of the
holidays in a distinctive Maker's Mark way. Enchanting displays of
wheat fields will welcome guests, featuring holiday-themed
projections of Star Hill Farm, home of the Maker's Mark Distillery.
Visitors will have the chance to engage with Maker's Mark brand
experiences, including Maker's Mark glassware dipped in the brand's
iconic red wax, and personalizing custom holiday labels as gifts
for friends and family.
The Maker's Mark Winter Wheat Wonderland pop-up will include a
full Maker's Mark bar, lounge, and tasting library, offering
seasonal cocktails and a range of Maker's Mark expressions,
including Maker's Mark 46, Maker's Mark 101, and the 2024 releases
of Wood Finishing Series and Cellar Aged. The immersive space will
also feature a general store concept with Maker's Mark glassware,
holiday ornaments, lapel pins, and calligraphed labels.
"Whether you enjoy it neat, on the rocks or in a cocktail,
Maker's Mark is the best bourbon for sharing special moments
throughout the holiday season, and we're delighted to celebrate
that festive spirit for consumers at our pop-up in New York beginning next week," continued
Regan Clarke, U.S. Vice President of
American Whiskey Brands, Suntory Global Spirits.
On opening night, Wednesday, December
11th, Maker's Mark will welcome guests with
holiday carollers and world-renowned bartender and friend of
the brand, Colin P. Field, behind
the bar. For the first night only, Field will create a bespoke
cocktail program, aptly named "Le 46" to celebrate
Maker's Mark 46, which is aged with specially seared French oak
staves, giving it bold notes of caramel and vanilla and a balanced
complexity. Throughout the twelve days, guests can expect
additional experiences, including special guest appearances by
the New York Knicks, and more.
Maker's Mark kicked off the season with a new holiday
commercial, celebrating the bourbon as the perfect handmade gift.
Throughout the holidays, consumers can visit
https://www.makersmark.com/en-us/holiday-gifting for festive
cocktail recipes, holiday playlists, and to personalize Maker's
Mark labels for friends and family gifting.
For more information and to make reservations to attend the
Maker's Mark Winter Wheat Wonderland pop-up in New York, please visit
www.MakersMark.com/holiday.
ABOUT MAKER'S MARK
Maker's Mark® is the iconic handmade Kentucky bourbon driven by a vision for better
flavor and a better world. Maker's Mark began with the
innovative spirit of Margie and Bill
Samuels, Sr., who in 1953, fulfilled their dream to create a
delicious bourbon without the bite, using soft red winter wheat
instead of rye to enhance the softness, sweetness and signature
creaminess. Highly desired around the world, Maker's Mark is
handmade, hand-dipped in our signature red wax, and every barrel
continues to be rotated by hand and is aged to taste not
time.
Always true to the founders' vision, Maker's Mark continues to
shape the brand's future through purposeful, flavor-driven
innovation. In recent years, the brand has introduced thoughtful,
super-premium expressions to its portfolio, including Maker's Mark
46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all
Double Gold winners of the 2024 San Francisco World Spirits
Competition, as well as Maker's Mark Private Selection: the brand's
custom barrel program.
Advancing its mission to cultivate bourbon that betters the
world, while crafting the most flavorful product possible for
consumers, Maker's Mark is the largest bourbon distillery in the
world to achieve B Corp Certification and the first distillery to
achieve Regenified Certification, a reflection of the brand's
dedication to sustainable agriculture practices at Star Hill Farm,
home to the Maker's Mark Distillery. For more information, visit
www.makersmark.com.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits
inspires the brilliance of life, by creating rich experiences for
people, in harmony with nature. Known for its craftsmanship of
premium whiskies, including Jim Beam® and Maker's Mark®; Japanese
whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and
leading Scotch brands including Laphroaig® and Bowmore®, Suntory
Global Spirits also produces leading brands such as Tres
Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and
is a world leader in Ready-To-Drink cocktails, with brands like
-196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30
countries, Suntory Global Spirits is driven by its core values
of Growing for Good, Yatte
Minahare and Giving Back to Society. The
company's Proof Positive sustainability strategy includes ambitious
goals and investments to drive sustainable change and have a
positive impact on the planet, consumers and communities.
Headquartered in New York City,
Suntory Global Spirits is a subsidiary of Suntory Holdings Limited
of Japan. For more information,
visit www.suntoryglobalspirits.com and www.drinksmart.com.
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT
THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky,
45% Alc./Vol. ©2024 Maker's Mark Distillery, Inc.,
Loretto, KY.
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SOURCE Maker's Mark