BOOM Audioboom Group Plc

TIDMBOOM

Audioboom Group PLC

15 November 2023

REACH

Audioboom Group plc

("Audioboom" or the "Company")

Audioboom launches AdVet creator tool

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the launch of AdVet, a new proprietary tool for creators that automates the booking of premium, host-read advertising.

AdVet has been rolled out to the top 200 podcasts in the Audioboom Creator Network, following a successful test phase during which transaction times for bookings were reduced by more than 60%.

Creators utilizing AdVet are presented with premium advertising opportunities in real time. The tool enables them to accept ad campaigns with one-click, and receive bookings immediately.

AdVet will be used to process more than 500 advertising campaigns each month. It will significantly reduce transaction times, improve audience targeting, increase ROI for brands, and will optimize Audioboom's win-rate of brand budgets.

Audioboom's creators can now access AdVet alongside other key ad-tech tools including AdRip for inventory creation and Showcase, the Company's global advertising marketplace.

Audioboom's CEO, Stuart Last, commented: "AdVet is a key component in optimizing revenue across the platform. It removes friction from the ad-sales process, ultimately leading to stronger campaign performance and increased revenue opportunity for Audioboom and our creators. We continue to innovate in ad-tech to ensure we remain the preferred destination for the best creators and advertisers in podcasting."

Enquiries

 
 Audioboom Group plc 
 Stuart Last, Chief Executive Officer               Tel: +44(0)300 303 
  Brad Clarke, Chief Financial Officer               3765 
 
 Cavendish Capital Markets Ltd (Nominated Adviser   Tel: +44(0)20 7220 
  and Broker)                                        0500 
 Jonny Franklin-Adams/Abigail Kelly/Rory Sale 
  (Corporate Finance) 
  Charlotte Sutcliffe/Harriet Ward (ECM) 
 

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded around 130 million times each month by 38 million unique listeners around the world. Audioboom is ranked as the fifth largest podcast publisher in the US by Edison Research and Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial, distribution, marketing and production services for a premium network of top tier podcasts. Key partners include the official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'Casefile True Crime' (US), 'True Crime Obsessed' (US), The Tim Dillon Show' (US), 'No Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

Audioboom operates internationally, with global partnerships across North America, Europe, Asia and Australia. The platform distributes content via Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter as well as a partner's own websites and mobile apps.

For more information, visit audioboom.com.

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November 15, 2023 02:00 ET (07:00 GMT)

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