Mercato's inventory of nearly 1,000
independent grocery partners will be available on the Grubhub
Marketplace
CHICAGO and SAN
DIEGO, April 18, 2024 /PRNewswire/ -- Grubhub and
Mercato, an online marketplace for independent grocery stores, have
partnered to bring Mercato's inventory of more than 950 merchants
across the country to the Grubhub Marketplace. Customers can order
from hundreds of locations today, with all merchants becoming
available over the next few weeks. With this first-ever third-party
delivery partnership for Mercato, Grubhub is expanding its
Marketplace selection, and providing even greater value for its
customers by now offering grocery, convenience and alcohol
merchants. Mercato's merchants can grow their business and
e-commerce footprint with access to Grubhub's millions of customers
through this partnership, demonstrating the companies' shared
commitment to uplifting small businesses.
Mercato's merchant partners span 38 states and over 320 cities,
including New York City,
Chicago, Los Angeles, Philadelphia and Boston. Local favorites include Citarella, Kol
Tuv Kosher Foods, Boston Public Market, and Eataly. Merchants pick
and pack individual orders that are then picked up by customers or
delivered by Grubhub's fleet of drivers. Customers can choose from
a diverse selection of merchants depending on their needs,
including delis, seafood and produce markets, bakeries, butcher
shops, natural foods stores, and more.
"Grubhub started as a marketplace for independent restaurants,
so it's only fitting that as we expand into the grocery space it's
first with a partner that works with independent grocers," said
Craig Whitmer, vice president of new
verticals at Grubhub. "By joining forces with local grocers, we're
not just delivering for our customers, but we're delivering for
small businesses to help grow their online presence. Our customers
can now get more of what they need on Grubhub while Mercato's
merchants gain access and increased visibility among our
customers."
"This partnership represents a fantastic opportunity for Mercato
merchants to reach new customers and grow their business through
Grubhub's extensive customer base," said Bobby Brannigan, CEO and founder of Mercato.
"We've developed a purposefully-built inventory management and
order fulfillment platform for local grocers, seamlessly
integrating with over 87 point-of-sale systems, thereby enabling
merchants to effectively manage online orders. This collaboration
will stimulate increased demand for our merchants, empowering them
to capitalize on the efficient system we have developed to operate
a profitable eCommerce business."
"We're thrilled to offer our wide selection of gourmet products,
fresh produce, premium seafood and meats to even more customers
through Mercato's collaboration with Grubhub," explained
Pina Doria Soares, owner and
controller of Grace's Marketplace, an iconic neighborhood gourmet
grocer on the Upper East Side. "We're essentially expanding our
online reach and increasing online sales without having to set up
additional integrations, manage multiple platforms, or incur
additional fees."
"Small businesses are the fabric of our communities and the
backbone of our economy. In today's e-commerce landscape, it's more
important than ever for small businesses to have opportunities to
grow through digital channels," said Tom
Sullivan, vice president of small business policy at the
U.S. Chamber of Commerce. "We are thrilled that Grubhub and Mercato
are building on their longstanding commitment to supporting small
businesses and providing an innovative platform for merchants to
connect with more customers, grow their businesses, and fuel our
economy."
To order, customers will select the grocery button within the
Grubhub app and on web where all available merchants will populate.
All of Mercato's merchant supply will be available on
Grubhub+, Grubhub's loyalty program that provides customers access
to unlimited $0 delivery on eligible
orders.
For independent grocery stores interested in participating in
this opportunity, please visit www.mercato.com/merchant.
About Grubhub
Grubhub is part of Just Eat
Takeaway.com (LSE: JET, AMS: TKWY), and is a leading U.S. food
ordering and delivery marketplace. Dedicated to connecting diners
with the food they love from their favorite local restaurants,
Grubhub elevates food ordering through innovative restaurant
technology, easy-to-use platforms, and an improved delivery
experience. Grubhub features more than 355,000 merchants in over
4,000 U.S. cities.
About Mercato
Mercato is an eCommerce and local
delivery platform that provides thousands of independently owned
grocery stores across the country with the tools and technologies
they need to stay competitive in the marketplace. Mercato was
founded by Bobby Brannigan, the son
of a neighborhood grocer in Brooklyn, who saw his father needed to
modernize his inventory and delivery systems to stay in business
and better serve his shoppers. For more information, visit
Mercato.com.
*$0 delivery fees on orders that
meet the applicable minimum order subtotal. Additional fees may
apply and vary on orders.
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SOURCE Grubhub