Electrical Distributor Selects Bridgeline’s AI-Powered Smart Search
31 Enero 2024 - 7:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing
technology software, announced today the expansion of its
partnership with a national electrical distributor to implement
Bridgeline's HawkSearch AI product into their eCommerce sites.
The electrical distributor has committed to a total contract
valued at over $875,000 to include HawkSearch’s AI-powered Smart
Search across hundreds of their eCommerce sites. The Smart Search
implementation is aimed to enhance the distributor’s product
discovery capabilities through advanced image and concept search.
For instance, customers can upload a photo of a circuit breaker or
a specific wiring tool to find exact or similar products in the
distributor's vast catalog. Alternatively, using concept search,
customers can input queries like “solar-powered outdoor lighting
solutions” to locate a range of relevant products that match this
concept, even if the exact terminology isn’t used in the product
description.
The integration of HawkSearch Smart Search AI is tailored to
enhance the online search experience for customers, allowing them
to easily find and select products from the distributor's extensive
catalog. HawkSearch also supports several electrical distribution
sites with large catalogs such as Kirby Risk and State Electric
Supply.
Ari Kahn, CEO of Bridgeline, commented on the partnership: “Our
collaboration with this key electrical distributor underscores
Bridgeline's position as a premier provider of site search
technology in the electrical distribution industry. The integration
of Smart Search AI stands to significantly improve the online
customer experience, driving measurable growth and setting a new
standard for e-commerce efficiency.”
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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