Consumer campaign showcases the value and
expertise of buyer's agents during the home sale process with 111
tasks an agent does in a typical transaction
SANTA
CLARA, Calif., April 18,
2024 /PRNewswire/ -- Realtor.com® is
standing up for buyer's agents and is calling on the industry to
join them in a new campaign that highlights to consumers everything
that agents do for them before, during and after the homebuying
process.
The national multi-tiered integrated marketing campaign launches
this week across print, digital and social channels and showcases
an astounding 111 item to-do list that an independent buyer's agent
facilitates during the homebuying transaction. The tagline, "Here's
111 things to-do, or, do 1 thing. Find a buyer's agent," is a call
to action for consumers to find a trusted agent to represent their
interests during the often costly and complicated home purchase
process. The campaign debuted yesterday with full-page ads of the
111 item to-do list in the Wall Street Journal and New York
Post.
"Buyers need professional support and expertise while navigating
the largest financial decision of a lifetime, especially amid
challenging market headwinds," said Realtor.com® CEO
Damian Eales. "The goal of this
campaign is to make sure every American understands the value of
having a buyer's agent represent them by showcasing all the
services they provide clients in a typical transaction. We're
asking everyone in the industry – agents, brokers, MLSs, and even
portals – to join the cause to help make sure consumers get the
representation they need and deserve to avoid making costly
mistakes."
In an opinion piece published in the Wall Street Journal this
week, Eales wrote about the benefits of the U.S. model providing
lower overall costs and better representation for buyers and
sellers alike, "Americans chose this model for good reasons. Before
the 1990s, few people in the U.S. used a buyers' agent. Yet home
buyers began to demand representation, especially low-income and
first-time buyers who needed help navigating the process.
Consumer-rights advocates championed this development. As buyers'
agents became more popular, eight states even banned the old model
of a single agent representing both parties. Americans effectively
gained two agents for the price of one, and that price has fallen
from over 6% to closer to 5% today. Discouraging the use of buyer's
agents would reverse this progress."
As part of the campaign, Realtor.com® is calling on
the industry to support the effort and help spread the word via a
campaign toolkit that will launch in the coming weeks. It will
include customized assets, including a print ad, billboard ad,
poster, newsletter, videos and social assets to share via social
media, direct mail and other channels.
For those who want to join the cause today:
- Reshare Realtor.com®'s LinkedIn, Facebook, Instagram
social posts
- Share your logo by filling out this form to receive
customized assets as soon as they are available. Questions can be
directed to buyercampaign@realtor.com.
About Realtor.com®
Realtor.com®
is an open real estate marketplace built for everyone.
Realtor.com® pioneered the world of digital real
estate more than 25 years ago. Today, through its website and
mobile apps, Realtor.com® is a trusted
guide for consumers, empowering more people to find their way home
by breaking down barriers, helping them make the right connections,
and creating confidence through expert insights and guidance. For
professionals, Realtor.com® is a trusted
partner for business growth, offering consumer connections and
branding solutions that help them succeed in today's on-demand
world. Realtor.com® is operated by News
Corp [Nasdaq: NWS, NWSA]
[ASX: NWS, NWSLV] subsidiary
Move, Inc. For more information, visit
Realtor.com®.
Media Contact
Sara
Wiskerchen, sara.wiskerchen@realtor.com
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SOURCE Realtor.com