Rubio's Fresh Mexican Grill(R) Is First Restaurant to Use Bottle Box(TM) Food Containers Made From 100 Percent Recycled Material
19 Abril 2010 - 1:51PM
Marketwired
Rubio's Fresh Mexican Grill® is the first restaurant chain in the
country to use a new 100 percent recycled post-consumer PET Bottle
Box
™ container. In May, Rubio's will roll out
a new Bottle Box™ salad bowl, which is the first custom-made
product designed by Direct Pack, Inc. and manufactured by Global
PET of Perris, California, using a true bottle-to-box recycling
process. The collaboration is the first in the United States to
turn 100 percent post-consumer recycled PET bottles into recyclable
food grade containers.
The new packaging is just one part of a new comprehensive plan
for eco-friendly practices that Rubio's will unveil in time for
Earth Day, April 22. Other initiatives include:
- The expansion of in-store recycling.
- An environmentally-friendly design for new restaurants.
- Eco-friendly packaging and printing.
- The support of local green charities.
- Beach clean-up projects.
- A goal to be totally Styrofoam-free and to use only
compostable, reusable, recycled and/or recyclable containers by the
end of 2011.
"While Rubio's offers grilled chicken, steak and pork menu
items, we're famous for our Baja-style fish tacos and other seafood
specialties; so it's important for us to preserve a healthy ocean,"
said Ralph Rubio, chairman and co-founder of Rubio's. "We
understand that of the 15 billion pounds of plastic produced each
year in the U.S., about ten percent of it ends up in the sea.
Rubio's sells approximately 460,000 water bottles a year, which
could be recycled and used to make 115,000 Bottle Box salad bowls
and lids, keeping them out of the ocean and saving approximately 37
cubic yards of landfill space."
Craig Snedden, president of Direct Pack, Inc., said, "More than
80 percent of households in the country have access to curbside or
community drop-off recycling centers, and surveys show PET bottles
have the highest recycling rates of any plastic bottle types. We
encourage Californians and the rest of the country to recycle so
that we can do our part for the environment. Producing new plastic
products from recycled materials uses two-thirds less energy than
producing plastics from new raw materials, and reduces greenhouse
gas emissions as well."
Nadim Bahou, president of Global PET, adds, "The Bottle Box™
food packages are a culmination of over half a decade of work
between us and the State of California's Department of Recycling.
The California Department of Conservation supported our efforts
through a grant which allowed us to bring this recycling process to
life. And now, companies like Rubio's are enhancing their green
initiatives by using it in all of their U.S. restaurants."
On Earth Day, Rubio's will launch a green Web page at
www.rubios.com/socialresponsibility/environment to share its plans
and progress in using recycled, compostable, reusable or FSC
certified packaging and printed materials; recycling; offering
sustainable and nutritious foods; community involvement; and
specifics about Rubio's eco-friendly design elements in its new
restaurants such as "smart lighting," the broad use of recycled
materials, low VOC paints and energy and water-saving
practices.
About Rubio's® Restaurants, Inc. (NASDAQ: RUBO) Bold, distinctive,
Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill®.
The first Rubio's was opened in 1983 in the Mission Bay community
of San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is
credited with introducing fish tacos to Southern California and
starting a phenomenon that has spread coast to coast. In addition
to chargrilled marinated chicken, lean carne asada steak, and
slow-roasted pork carnitas, Rubio's menu features seafood items
including grilled mahi mahi and shrimp. Guacamole and a variety of
salsas and proprietary sauces are made from scratch daily, and
Rubio's uses canola oil with zero grams Trans fat per serving. The
menu includes tacos, burritos, salads and bowls, quesadillas,
HealthMex® offerings which are lower in fat and calories, and
domestic and imported beer in most locations. Each restaurant
design is reminiscent of the relaxed, warm and inviting atmosphere
of Baja California, a coastal state of Mexico. Headquartered in
Carlsbad, California, Rubio's operates, licenses or franchises more
than 195 restaurants in California, Arizona, Colorado, Utah and
Nevada. More information can be found at www.rubios.com
About The Bottle Box™ Sustainability,
accessibility and beauty. The Bottle Box™ is the first ever product
from the true bottle-to-box recycling process. The unique and
innovative ECO-CHIC designs are made from 100% post consumer
recycled PET bottles guaranteed. Direct Pack, Inc. and Global PET
started their collaboration in 2009 to create, design, market,
distribute and manufacture the Bottle Box™ food packages for the
foodservice, food processing, supermarket/retailers and
agricultural growers markets. The North American Bottle Box™
manufacturing takes place at the Global PET facility in Perris, CA.
Visit us online at www.thebottlebox.com for more information and to
get a glimpse of our unique and innovative Bottle Box™ food
packages. You can also view our Bottle Box™ video at
www.youtube.com/globalplastics. You can also learn more about
Direct Pack, Inc. by visiting www.directpackinc.com and Global PET
by visiting www.globalpetinc.com.
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Rubio's Contact: Marshall Hartley 801-318-2260 Email Contact
Bottle Box Contact: Cristina Cheever 949-378-5380 Email Contact
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