e.l.f. Beauty Debuts “Show Your(s)e.l.f.” Self-Expression Documentary Series at Tribeca Festival
03 Junio 2024 - 11:01PM
Business Wire
e.l.f.’s short film is entered into the 2024
Tribeca X Award Competition
e.l.f. Beauty (NYSE: ELF) will debut the newest episode of its
self-expression-focused documentary series “Show Your(s)e.l.f.” on
June 6 at the 23rd Tribeca Festival.
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e.l.f. Beauty will show its
self-expression-focused documentary series “Show Your(s)e.l.f.” on
June 6 at the 23rd Tribeca Festival in New York. (Photo: Business
Wire)
Entered into the 2024 Tribeca X Award Competition, the short
film features Chella Man and his journey as a deaf genderqueer
artist. The Chella Man “Show Your(s)e.l.f.” short will be shown on
the official Tribeca Festival schedule with additional mini
documentaries in the series that feature bold disruptors with kind
hearts who have overcome adversity in a unique way.
The short featuring Chella Man is entered in the juried category
Tribeca X Content Creator/Influencer and will compete for the
Tribeca X Social Impact and Tribeca X Environmental Impact awards.
Winners will be announced June 11.
“Show Your(s)e.l.f.” has additional episodes featuring world
record-holder swimmer Anastasia Pagonis, who started competitive
swimming as she became blind at age 14 and advocates for
mental-health initiatives; Amanda Nguyen, an activist for survivors
of sexual violence and an astronaut who will proudly be the first
Vietnamese woman in space this fall; and Viktoria Modesta, a bionic
pop artist and innovator in the post-disability community who
explores modern identity through performance, fashion, avant-garde
visuals and more.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said:
“It’s important to bring extraordinary humans like Chella, Tas,
Amanda and Viktoria into the collective cultural conversation. By
showing their truest selves and sharing how they find beauty in all
the moments between resilience and triumph, we believe they will
inspire others to be positive, inclusive and accessible. By
authentically refusing to fit into any stereotype, each superhero
of Show Your(s)e.l.f. mirrors e.l.f.’s vision to be bold disruptors
with a kind heart.”
e.l.f. will be the first beauty brand to participate in the
Tribeca Festival in over 10 years. Festival attendees will learn
about the making of the “Show Your(s)e.l.f” series from the diverse
cast and Marchisotto during a panel discussion immediately
following the premiere screening event at NeueHouse.
e.l.f. and OBERLAND, the company’s agency for purpose-driven
work, created the “Show Your(s)e.l.f” documentary series to bring
to life e.l.f.’s purpose to stand with every eye, lip and face by
encouraging self-expression, empowering others and embodying their
ethics.
Lisa Topol, Executive Creative Director and Managing Partner of
OBERLAND says, “e.l.f is all about being unapologetically yourself.
And our heroes in the “Show Your(s)e.l.f.” series demonstrate the
beautiful magic that happens when people embrace who they are, defy
labels and see barriers as nothing more than stepping stones. Not
only do they change their own world, they change it for everyone
around them.”
About e.l.f. Beauty e.l.f. Beauty (NYSE: ELF) is fueled
by a vision to be a different kind of company that disrupts norms,
shapes culture and connects communities through positivity,
inclusivity and accessibility. Our mission is to make the best of
beauty accessible to every eye, lip, face and skin concern, through
our brands e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well
People and Naturium. We are committed to our superpowers of
delivering premium-quality products at accessible prices with
universal appeal that are clean, vegan, cruelty free and Fair Trade
certified. Learn more at www.elfbeauty.com.
About OBERLAND Launched in 2014 by acclaimed marketing
professionals Bill Oberlander and Drew Train, OBERLAND, is a
Certified B Corp and Public Benefit Corporation, providing public
sector, private sector, and non-profit organizations with fully
integrated, purpose-driven solutions. (www.thisisoberland.com) has
become the new face of the advertising industry: an agency
dedicated to helping brands Make Good Money. Winner of Ad Age’s
2024 Purpose Driven Agency of the Year award, it combines the
expertise of its team with passionate social advocacy, creating
work that changes the world and makes conscious capitalism the new
standard operating procedure for brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20240603651525/en/
e.l.f. Beauty Media Inquiries: Melinda Fried
mfried@elfbeauty.com
Consumer Media Inquiries: Brittany Banion
brittany@weareshadow.com
Business Media Inquiries: Rachel Sharpe elf@5wpr.com
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