The Container Store Selects American Heart Association as National Nonprofit Partner for 2024
25 Enero 2024 - 8:00AM
Business Wire
The retailer will participate in year-round
initiatives to help raise awareness and fundraise for heart and
brain health
The Container Store Group, Inc. (the “Company”) has selected the
American Heart Association (the “Association”), the world’s leading
nonprofit organization focused on heart and brain health for all,
as its national nonprofit partner. The Company joins the American
Heart Association’s Life Is Why™ cause marketing campaign which
inspires consumers to celebrate their reasons to live healthier,
longer lives.
“For the first time, we have selected a national nonprofit
partner that engages both our customers and employees in meaningful
ways year-round,” said The Container Store’s Executive Vice
President of Human Resources, John Marazio. “We identified the
American Heart Association as a partner with a cause that aligns
with our brand purpose of transforming lives through the power of
organization and the positive impact it has on a person’s
wellbeing. We have long been an advocate and supporter of brain
health. Recognizing the connection between brain health and heart
health, we are proud to support the American Heart Association’s
efforts of fighting cardiovascular disease and stroke by investing
in research and educating people about prevention and
treatment.”
Throughout the month of February and March, customers of The
Container Store’s 100 store locations will have the opportunity to
make a donation at checkout to fuel the mission of the American
Heart Association during American Heart Month. The Container
Store’s additional efforts throughout 2024 will include:
- Seasonal donation campaigns
- Product co-venture where a portion of proceeds will benefit
Life is Why
- Uniting employees across the country to participate in Heart
Walk Teams
- Internal events to raise awareness about the importance of
heart health
“Life is Why campaigns make such a big impact on the mission of
the American Heart Association,” said Susan Wetzel, American Heart
Association Dallas board member and 2024 Go Red for Women
co-chair.
“With the work of American Heart Association and the support of
The Container Store through their Life is Why campaign, we can
continue to give families more memories with their loved ones,”
said Stacy Nahas, American Heart Association Dallas board member
and 2024 Go Red for Women co-chair.
Donations through the Life is Why campaign – no matter the
amount – allow the Association to implement initiatives such
as:
- Fund research that can improve the health outcomes of heart and
stroke patients.
- Train more than 2.5 million high school students in CPR
annually.
- Support the work of local entrepreneurs and organizations
working to improve health outcomes in under-resourced
communities.
About The Container Store
The Container Store Group, Inc. (NYSE: TCS) is the nation’s
leading specialty retailer of organizing solutions, custom spaces,
and in-home services – a concept they originated in 1978. Today,
with locations nationwide, the retailer offers more than 10,000
products designed to transform lives through the power of
organization.
Visit www.containerstore.com for more information about
products, store locations, services offered and real-life
inspiration.
Follow The Container Store on Facebook, X, Instagram, TikTok,
YouTube, Pinterest and LinkedIn.
About the American Heart Association
The American Heart Association is a relentless force for a world
of longer, healthier lives. We are dedicated to ensuring equitable
health in all communities. Through collaboration with numerous
organizations, and powered by millions of volunteers, we fund
innovative research, advocate for the public’s health and share
lifesaving resources. The Dallas-based organization has been a
leading source of health information for a century. During 2024 -
our Centennial year - we celebrate our rich 100-year history and
accomplishments. As we forge ahead into our second century of bold
discovery and impact our vision is to advance health and hope for
everyone, everywhere. Connect with us on heart.org, Facebook, X or
by calling 1-800-AHA-USA1.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240125839454/en/
Investors: ICR, Inc. Farah Soi/Caitlin Churchill
203-682-8200 Farah.Soi@icrinc.com Caitlin.Churchill@icrinc.com or
Media: The Container Store Group, Inc. Katelyn Clinton 972-538-6491
publicrelations@containerstore.com
Media: American Heart Association Karen Fleig 214-207-9221
karen.fleig@heart.org
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