True Tickets Brings Its Renowned Service to Houston's Historic Alley Theatre
18 Abril 2024 - 8:00AM
True Tickets, the secure digital ticket delivery service for
Tessitura organizations, is proud to announce a partnership with
Houston's esteemed Alley Theatre. This collaboration marks True
Tickets' continued expansion into the Houston market, introducing
its innovative ticketing service to one of the largest professional
nonprofit theaters outside of New York City.
Founded in 1947, Alley Theatre is a pioneering
force in regional theater and a recipient of the Tony Award® for
Outstanding Regional Theatre. With a history of premiering Pulitzer
Prize-winning plays and transferring productions to major stages
worldwide, Alley Theatre has long been a cultural cornerstone in
Houston, annually engaging nearly 250,000 people through a dynamic
blend of classics and new work.
Alley Theatre’s building, a striking example of
Brutalist architecture, opened in 1968 and has since been a symbol
of Houston's commitment to the arts. The theater's unique design
features, like the tension wire grid for innovative lighting and
the absence of traditional curtains, make it a marvel of modern
theater architecture.
The partnership with True Tickets introduces a new
era of digital ticketing to Alley Theatre, enhancing the audience
experience with the convenience and security of digital ticketing.
True Tickets' service will streamline the ticketing process,
ensuring that patrons' focus remains on the extraordinary
performances that Alley Theatre is known for.
"Partnering with an institution as storied and
respected as Alley Theatre is a significant milestone for True
Tickets," said Ken Lesnik, Head of Business Development, True
Tickets. "We are excited to bring our service to the Houston arts
community and to be a part of the ongoing legacy of this historic
venue.”
Danyel Siler, Chief Marketing Officer, Alley
Theatre added, "With True Tickets, we are enhancing how our patrons
interact with our theater. This partnership will allow our patrons
to securely share their tickets with all members of their party and
add them to their digital wallet. We are excited to make our
ticketing experience more accessible than ever."
This partnership reaffirms True Tickets' commitment
to providing top-tier digital ticketing solutions and marks an
important step in its continued expansion into the arts scene in
Texas, across the U.S., and internationally.
About True TicketsTrue Tickets is
a secure contactless digital ticketing service that puts venues and
event organizers in control of their tickets and in communication
with their true audience. True Tickets' business-to-business
solution easily integrates with Tessitura, the unified enterprise
system for arts and cultural institutions, empowering performing
arts centers, theatres, ballets, orchestras, and more to leverage
the power of digital-native tickets to ensure extraordinary live
experiences for their guests. With True Tickets, these institutions
can set rules and track ticket custody, limit the excesses of the
secondary market, and restore direct relationships between their
audiences and the live events they love. For additional
information, please visit True-Tickets.com or follow True Tickets
on Twitter or LinkedIn.
About Alley TheatreAlley Theatre,
one of America’s leading nonprofit theatres, is a nationally
recognized performing arts company led by Artistic Director Rob
Melrose and Managing Director Dean R. Gladden. The Alley is
committed to developing and producing theatre that is as diverse as
the Houston community. The Alley produces up to 11 plays and nearly
400 performances each season, ranging from the best current work
and classic plays to new plays by contemporary writers. Home to a
full-time resident company of actors and expert artisans in all
theatre crafts, the Alley engages theatre artists of every
discipline – actors, directors, designers, composer, playwrights –
who work on individual productions throughout each season as
visiting artists.
Alley Theatre performs at the Meredith J. Long
Theatre Center which is comprised of two state-of-the-art theatres:
the 774-seat Hubbard Theatre and the 296-seat Neuhaus Theatre. The
Alley reaches over 200,000 people each year through its
performance, education, and community engagement programs.
Media contacts:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Alley Theatre
Caroline Austin
carolinea@alleytheatre.org