Award-winning Irish Spirits Portfolio
Strengthens US Distribution Platform
WHITE
PLAINS, N.Y., April 18,
2024 /PRNewswire/ -- Lucas Bols USA, the Lucas Bols Company's wholly-owned
distribution platform for North
America, has finalized a national exclusive distribution
agreement with The Muff Liquor Company of Ireland. Under the agreement, Lucas Bols has obtained the national
distribution rights for The Muff Liquor Company and their
award-winning Irish spirits: Muff Vodka, Gin and Whiskey.
Lucas Bols USA has finalized a national agreement with
The Muff Liquor Company to distribute award-winning spirits.
The Muff Liquor Company was founded in 2017 with
the launch of their first product in February 2018 by Laura
Bonner and her business partner, Tom
Russell. The company continues the tradition
of Bonner's Granda, Philip
McClenaghan, who crafted spirits from the potatoes he farmed
in Inishowen, County Donegal,
Ireland, with premium, potato-based vodka and gin and a
five-part blend whiskey. All three products have received industry
accolades and the brand attracted the attention of celebrity
investors Russell Crowe,
Ed Sheeran, Jimmy Carr and Ronan
Keating. Laura and her team are continuing her family's
distilling legacy in the neighboring, eponymous village of Muff,
where they will be opening a Brand
Home later this year.
The Irish spirits perfectly complement the Lucas
Bols Company portfolio, which consists of more than twenty global
brands across a range of spirits, including liqueurs, tequila,
genevers, gin, ready to drink, and non-alcoholic spirits in the US
market. With an official launch date of October 2024, Lucas Bols USA will work with the executive team of The
Muff Liquor Company to establish and distribute the brand in the US
with a comprehensive sales and marketing strategy, also leveraging
the involvement of its celebrity investors.
Brett Dunne,
Managing Director Lucas Bols USA: "We are thrilled to partner with The
Muff Liquor Company. Their portfolio of award-winning, Irish
spirits is a perfect fit with our cocktail strategy and, though a
young brand, their rich history pairs perfectly with the Lucas Bols
Company's 450 year legacy. We are eager to further expand their
success with our proven on and off-premise capabilities. With an
exciting roster of celebrity investors and industry accolades, Muff
should bring a strong retail presence and clout that our team looks
forward to furthering in key US markets."
Laura Bonner,
CEO and co-founder of The Muff Liquor Company: "I am thrilled
to see The Muff Liquor Company expanding to the US market with the
talent and experience of the Lucas Bols Company. We share an
entrepreneurial spirit and dedication to heritage that has been
woven into The Muff Liquor company story since Granda introduced me
to poitín many moons ago. We are so incredibly proud of what The
Muff Liquor Company has achieved in just six years, and we cannot
wait to see what lies ahead in our newfound partnership with the
Lucas Bols Company."
Media Contact: Stefany
Elliott, The Same Paige
Email: stefany@thesamepaige.com
Phone: 404.803.0752
ABOUT THE LUCAS BOLS COMPANY
The Lucas Bols Company is a leading global cocktail and spirits
player in the worldwide cocktail market and one of the oldest Dutch
companies still active. Lucas Bols'
mission is to create great cocktail experiences around the globe.
The Lucas Bols Company is active in over 110 countries worldwide
with a portfolio of three global cocktail brands and more than 20
international and regional liqueurs and spirits.Bols, The World's
First Cocktail Brand, includes the number-one liqueur range
globally (not including the US).
Lucas Bols is also
the world's largest player in the genever segment, and our
portfolio of cocktail brands includes Passoã, the number one
passion fruit liqueur, and the ultra-premium Tequila Partida
brand.
Through the House of Bols Cocktail & Genever
Experience and the Bols Cocktail Academy, Lucas Bols showcases and inspires and educates
bartenders and consumers a-like. With almost 450 years of
experience in the art of distilling and blending spirits and
cocktails combined with the creative spirit of Amsterdam, we truly are 'Masters of Taste'.
Lucas Bols has been listed on
Euronext Amsterdam (BOLS) since 4 February
2015.
ABOUT THE MUFF LIQUOR COMPANY
The Muff Liquor Company is an Award-winning premium spirit's
company that hails from the village of Muff Co. Donegal on the
Inishowen peninsula, Ireland. The
Muff Liquor Company was founded in 2017 by Donegal native
Laura Bonner, who was inspired by
her grandfather Philip McClenaghan's
passion to create wonderful spirits.
The Muff Liquor Company's current portfolio
consists of the award-winning Irish Potato Gin, Irish Potato Vodka,
and Irish Peated Whiskey.
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SOURCE Lucas Bols