Employees Spend 16 Minutes a Day on Microsoft SharePoint Intranets – SWOOP Analytics Report
21 Mayo 2024 - 9:13AM
Business Wire
Employees spend, on average, 16 minutes a day reading the
company intranet and read one news article a week, the latest
global report into real-time Microsoft SharePoint intranet usage
has found.
Digital workplace analytics provider SWOOP Analytics has
published its latest benchmarking report into SharePoint intranets,
analyzing real-life data from more than 94,000 intranet
pages and the behaviors of more than 177,000
employees.
SWOOP Analytics found 86% of employees visited the
intranet over the three-month period, with 87% of those people
reading content pages, like policies and procedures, and 60%
reading news articles.
It’s important to know though that employees don’t stay long on
the intranet. The average time spent on the intranet each day, per
employee, is 16 minutes, with only one minute, on average,
reading news articles and the remaining 15 minutes spent
reading other pages.
The challenge for those managing intranets is to tailor content
to fit the brief time employees are willing to commit. For maximum
impact, internal communicators need to think about what key
messages to prioritize for the small window of attention
available.
Other key findings from SWOOP Analytics’ benchmarking of
SharePoint intranets include:
- The most popular times people read news on the intranet are
8-9am or 1-3pm on a weekday, with Tuesdays just
edging ahead as the most popular day.
- Almost everyone accesses the intranet via their
desktop.
- When it comes to intranet news articles, the most popular news
articles attract the most attention, with the top 10% of news
pages visited attracting 72% of all visit times.
- Most employees read, on average, just one news
article a week.
- Employees allocate a finite time for reading news – a news
reading “time budget”. If there are more news articles,
employees will just spend less time per article reading, rather
than spending more time overall reading more articles.
- Between 300-600 words seems to be the optimal length for an
intranet news article except for human-interest stories, which
can be as long as 1,500 words or more. But when it comes to
corporate messaging, short and sweet is best.
- People who read the intranet are also active on Microsoft
Viva Engage, but those who rely on email to communicate
rarely access the intranet.
- Intranet and Viva Engage users are the colleagues who share
what they do by working transparently, and nurture conversations
for all to join. The importance of this finding is that employee
engagement thrives on direct interactions rather than just content
consumption.
- AI can help the non-professional editor produce better
quality intranet content.
“As far as we know, this is the world’s only in-depth study of
intranet usage based on real-life data,” said SWOOP Analytics CEO
Cai Kjaer.
“Our findings will help anyone involved in running an intranet
with insights into what makes a successful intranet and give
benchmarks based off best practice.
“We encourage anyone involved with an intranet to download this
free resource.”
SWOOP Analytics’ “How to manage a successful intranet” report is
a must-read for anyone involved in managing, or writing for, an
intranet. It provides achievable goals for intranet usage and
identifies what the most engaged intranet pages and sites look
like, along with real-life tips on how to launch a SharePoint
Online intranet.
Download the FREE report at:
https://www.swoopanalytics.com/sharepoint-bm-24
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version on businesswire.com: https://www.businesswire.com/news/home/20240521778138/en/
For more information, or to arrange a media interview, please
contact:
SWOOP Director, North America, Coco Molina on 425-503-8460 or at
coco.molina@swoopanalytics.com