SKALE Labs Appoints Industry Veteran Andrew Saunders as Chief Marketing & Growth Officer
21 Mayo 2024 - 10:00AM
SKALE Labs, the foundation behind SKALE, the modular blockchain
designed for secure gas-less Ethereum scaling, announced today the
appointment of Andrew Saunders as its first Chief Marketing and
Growth Officer (CMGO). Saunders will leverage his extensive tech
sector experience and creative leadership in his new role to
spearhead SKALE's global marketing efforts and further accelerate
ecosystem growth.
Saunders is a creative visionary with a track record of
generating over $1 billion in revenue streams for premier companies
across media, entertainment, and technology. He previously served
as Global Head of Entertainment and Culture at Amazon HQ,
overseeing campaigns and partnerships across all entertainment
sectors. Before that, he was Vice President of Content Innovation
& Creative at NBCUniversal and co-founded the Brand
Partnerships Division at the Creative Arts Agency. Saunders has
engineered creative campaigns and partnerships for over 250 global
brands like Google, Airbnb, Apple, Chase, BMW, Intel, Netflix, and
Starbucks, plus over 300 artists including Justin Bieber and Chris
Pratt. Transitioning to web3 from Hollywood and Big Tech, he served
as the first CMO at Arbitrum and the inaugural CMSO at Hashflow,
where he led all global marketing efforts.
“Andrew is joining at the perfect time to add even more momentum
to the massive recent surge of growth SKALE has created in gaming,
AI, and other emerging sectors. His experience spearheading
campaigns that have driven billions in revenue and awareness for
Amazon, Adidas, Disney, Nike, and more will be directly applicable
at SKALE,” said Jack O’Holleran, CEO of SKALE Labs. “Andrew’s keen
understanding of market dynamics and the need to serve as a liaison
between legacy brands and web3 also makes him a unicorn in this
industry. He has his eye on what traditional companies need from
blockchain and how this technology can transform the global
economy.”
Following SKALE Network’s growth in Q1 2024 where they reached
10 million unique active wallets (UAWs) and saved users over $3.8
Billion in gas fees that would have otherwise been allocated to
alternative Ethereum L2 networks, Saunders’ appointment underscores
where the modular Layer 2 network is headed next. By leveraging his
experience and relationships with web3 brands, global web2 brands,
and global media and entertainment companies. Saunders aims to
facilitate a more robust and interconnected SKALE ecosystem that
attracts a broader user base and drives mass adoption of its
gas-less solutions. With its unique modular blockchain
architecture, SKALE has the foundation to capitalize greatly from
Saunders’ ability to unlock and transform a brand’s longevity.
"Joining SKALE Labs at this transformative juncture is
thrilling; our shared vision is to radically enhance blockchain
accessibility and empower creators and builders," said Andrew
Saunders, the newly appointed Chief Marketing and Growth Officer at
SKALE Labs. "By uniting SKALE's modular architecture with key
strategic partnerships, we're set to catalyze a seismic shift
towards universal web3 adoption, bridging the gap between visionary
technology and everyday people. As we propel SKALE's ecosystem to
new heights, my focus is on leveraging our unique technology to
attract and deeply engage both developers and users.”
To learn more about what SKALE Labs is building and why their
blockchain is changing the game please visit https://skale.space/
and follow on Twitter.
About SKALE Labs:SKALE Labs is the foundation
behind SKALE Network, a gas-less EVM-compatible modular blockchain,
which is designed to provide a world-class experience for builders
of games, AI, SocialFi, and web3 applications. As of Q1 2024, SKALE
Network serves over 10 million monthly active users and saves
billions in monthly gas fees with its innovative modular
architecture. SKALE Chains feature high performance, zero gas fees,
enhanced security, and instant finality, making them ideal for a
wide range of decentralized applications. With a commitment to
driving the mass adoption of Web3 technologies, SKALE empowers
developers and businesses to build scalable, efficient, and
user-centric blockchain applications. On the SKALE network,
developers can deploy their own EVM-compatible blockchain by
unlocking advanced features such as AI/ML smart contracts, on-chain
file storage, interchain messaging, and zero-cost minting.
Harmonizing speed, security, and decentralization, SKALE Labs was
founded in 2018 by Jack O’Holleran and Stan Kladko, PhD.
Media Contact:Kyle Heisekyle@serotonin.co