Atari Acquires Intellivision Brand
23 Mayo 2024 - 7:00AM
Atari® — one of the world's most iconic consumer brands and
interactive entertainment producers — announced today it has
purchased the Intellivision brand and certain games from
Intellivision Entertainment LLC. Intellivision Entertainment LLC
will rebrand and continue its business of developing and
distributing the Amico brand game console with a license from Atari
to continue to distribute new versions of the Intellivision games
on the Amico console.
Atari will seek to expand digital and physical distribution of
legacy Intellivision games, potentially create new games, and
explore brand and licensing opportunities as part of a long-term
plan to create value from the Intellivision properties.
“Uniting Atari and Intellivision after 45 years ends the
longest-running console war in history,” said Mike Mika, Studio
Head at Digital Eclipse, an Atari-owned game studio.
The first Intellivision home video game console was released by
Mattel Electronics in 1979 and the console platform sold an
estimated 5 million units through 1990. Atari and Intellivision
arguably fought the first console war of consequence in the late
1970s and early 1980s. Mattel went as far as enlisting the actor
George Plimpton to appear in a series of ads comparing the two
systems, as well as an eight-minute-long video shown at the
Gamescom trade show.
“This was a very rare opportunity to unite former competitors
and bring together fans of Atari, Intellivision and the golden age
of gaming,” said Wade Rosen, Chairman and CEO of Atari.
The purchase includes the rights to more than 200 titles from
the Intellivision portfolio and the Intellivision trademarks.
“Atari has been a valuable partner and we have every confidence
they will be a responsible steward of the storied Intellivision
brand,” said Phil Adam, CEO of Intellivision Entertainment.
“We look forward to our expanded collaboration and bringing a broad
array of new Atari and Intellivision titles to the Amico and Amico
Home family gaming platforms.”
To mark the occasion, new Intellivision t-shirts are available
starting today on Atari.com, with more Intellivision apparel and
collectibles to come.
A press kit including the Atari and Intellivision logos, and new
Intellivision t-shirts can be found here:
https://uberstrategist.link/Intellivision-Press-Kit
To stay up-to-date on all things Atari and retro-pop culture,
follow on Facebook, Twitter, Instagram, YouTube, join the community
on Discord, and enroll in the Atari Club at www.atari.club.
About AtariAtari is an interactive
entertainment company and an iconic gaming industry brand that
transcends generations and audiences. The company is globally
recognized for its multi-platform, interactive entertainment, and
licensed products. Atari owns and/or manages a portfolio of more
than 200 unique games and franchises, including world-renowned
brands like Asteroids®, Centipede®, Missile Command®, Pong®, and
RollerCoaster Tycoon®.
The Atari family of brands includes game developers Digital
Eclipse and Nightdive Studios, the publishing label Infogrames, and
the community-based sites AtariAge and MobyGames.
Atari has offices in New York and Paris. Visit us online at
www.Atari.com.
Atari shares are listed in France on Euronext Growth Paris (ISIN
Code FR0010478248, Ticker ALATA) and OTC Pink Current (Ticker
PONGF).
©2024 Atari Interactive, Inc. Atari wordmark and logo are
trademarks owned by Atari Interactive, Inc.
About AmicoWith a mission to bring people
together by delivering simple, affordable, family-friendly
entertainment, Amico and Amico Home are unique video game platforms
that will redefine home entertainment with family and friends. The
Amico video game console is currently under development. Meanwhile,
Amico Home is the Amico console gaming experience delivered on
other hardware platforms that many people already own. Amico Home
is currently available on Android® and coming soon to Apple
iOS®. Additional platforms and devices are planned in the future.
More information can be found at amico.club.
Amico, Amico Home and all other trademarks are the property of
their respective owners.
PRESS CONTACTJessica Timms and Brett
BurenÜberStrategist Inc.pr@uberstrategist.com1-646-844-8388