Iconic Labs PLC Gay Star News Update (9440R)
01 Noviembre 2019 - 1:02AM
UK Regulatory
TIDMICON
RNS Number : 9440R
Iconic Labs PLC
01 November 2019
1 November 2019
Iconic Labs Plc ("Iconic Labs" or the "Company")
Re-Launch of Leading LGBTI Platform Gay Star News
Iconic Labs Plc (LSE:ICON), a multi-divisional new media and
technology business, is pleased to announce that it has relaunched
leading LGBTI community platform Gay Star News ('GSN') via a soft
launch. News articles are now being published on the GSN Facebook
page and revenue is being generated via display advertising from
the Facebook advertising network. A formal relaunch of a redesigned
website is planned in the near term, alongside a rebranding of the
whole business which will now be known simply as GSN.
GSN is currently in the top three of LGBTI publishers in the UK
and focusses on creating content on news topics both within the
LGBTI community and general news. It has a strong social presence
on Facebook boasting c.800,000 followers, the support from a strong
celebrity base and has pioneered campaigns and events which have
had global exposure. GSN will continue to serve the LGBTI community
but is inclusive to everyone.
GSN's platforms and content generation fit with the Iconic Labs
business model of developing content and distribution channels for
targeted influential audiences. The Company has received
significant interest in branded content partnerships for GSN but
the new operational website is a necessary next step to activating
these contracts and increasing the platforms revenue potential.
GSN was acquired by Iconic Labs for GBP33,000 in September 2019
as part of the Company's strategy to build critical mass and in
particular expand its proprietary targeted distribution channels
that can be utilised under the Iconic Labs brand offering. GSN
generated over GBP500,000 in revenue last year which the Iconic
team believes they can significantly improve on through their
experience and application of their expertise in the new media
space.
The Company will provide further updates around the operations
of GSN and its formal launch as soon as practicable.
Chief Executive Officer, John Quinlan, said: "Since acquiring
GSN, we have been working on leveraging the strong position it
already holds in its marketplace, as well as our in-house
capabilities, to build on the platform's potential and make it a
profitable business centre. We have already successfully soft
launched the platform and are generating revenue from the Facebook
advertising. Revenue is expected to grow following the launch of
GSN's redesigned website and I look forward to updating
shareholders as we progress."
**ENDS**
For further information, please visit the Company's website
www.iconiclabs.co.uk or contact:
John Quinlan Iconic Labs Plc c/o SBP Tel: +44 (0) 20
7236 1177
Damon Heath Shard Capital Partners Tel: +44 (0) 20 7186 9950
LLP
Erik Woolgar Shard Capital Partners Tel: +44 (0) 20 7186 9950
LLP
Juliet Earl St Brides Partners Tel: +44 (0) 20 7236 1177
Limited
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END
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(END) Dow Jones Newswires
November 01, 2019 03:02 ET (07:02 GMT)
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