``Journey to the Center of the Earth'' Registers Highest Rating Yet for RHI Original Movie on ION Television
04 Febrero 2008 - 10:00AM
Business Wire
�Journey to the Center of the Earth� garnered significant ratings
success with its Sunday, January 27th debut on ION Television, ION
Media Networks� (AMEX:ION) flagship TV network reaching over 94
million homes. According to Nielsen Media Research data, the
two-hour original television movie, a dynamic new adaptation of the
classic tale by Jules Verne executive produced by Robert Halmi, Sr.
and Robert Halmi, Jr., was seen in more than 1.1 million households
and attracted over 1.6 million viewers. �Journey,� the fifth
original production from RHI Entertainment to air on ION, also
generated the highest delivery among key demographics of RHI
content on ION since its start. The premiere telecast, featuring
Ricky Schroder (Crimson Tide, Lonesome Dove, NYPD Blue, 24) and
Peter Fonda (Easy Rider, Ulee�s Gold, 3:10 to Yuma), out-paced all
previous ION/RHI movies, demonstrating a steady increase in the
exclusive franchise. �Journey� boasted the most outstanding
performance of any RHI movie on ION to date with a 259 percent
spike in the adults 25-54 demographic and 234 percent gain in women
ages 25-54. The Sunday night RHI Movie Weekend block has shown
continued growth versus the fourth quarter, boosting households by
112 percent and more than doubling in every demographic category.
�This positive response from our viewers is a testament to the
quality of our programming partnerships,� said Brandon Burgess,
Chairman and CEO of ION Media Networks. �RHI is delivering on the
promise of fresh, exciting programming that grows our audience. As
the Upfronts approach, advertisers are seeing tangible proof of how
important ION Television can be as part of their overall media
plans.� More original programming from RHI will premiere on ION
Television in March. In addition, quality library titles slated to
appear in the coming weeks include the Emmy Award-winning
miniseries �Arabian Nights�; �Moby Dick,� starring Patrick Stewart
and Gregory Peck; and �20,000 Leagues Under the Sea,� starring Ben
Cross. By adding series like �Baywatch� and �The Drew Carey Show�
to its lineup, ION Television is continuing to migrate toward more
mainstream content, attracting growing audiences. In fact, ION
Television saw a ratings boost on Monday, January 28th, as �The
Drew Carey Show� delivered a .6 rating, doubling its four-week
average since its launch on New Year�s Day. In its 9:00 p.m. to
10:00 p.m. timeslot, the Emmy-nominated series captured 622,000
households, and delivered a 73 percent increase in adults 25-54 and
a 141 percent increase in women 25-54 in comparison to its average
performance since its launch. About ION Media Networks ION Media
Networks, Inc. owns and operates the nation's largest broadcast
television station group and ION Television, reaching over 94
million U.S. television households via its nationwide broadcast
television, cable and satellite distribution systems. ION
Television currently features popular TV series and movies from the
award-winning libraries of Warner Bros., Sony Pictures Television
and CBS Television, among others. ION Media has also partnered with
RHI Entertainment, which owns over 4,000 hours of acclaimed
television content, to provide weekend primetime programming
consisting of exclusive original programming and quality library
titles. Utilizing its digital multicasting capability, the company
has launched several digital TV brands, including qubo, a
television and multimedia network for children formed in
partnership with several leading media and entertainment companies,
and ION Life, a television and multimedia network dedicated to
health and wellness for consumers and families. For more
information, visit www.ionmedia.tv.
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