- Luxury lifestyle brand, Perfect Moment, and top brand of global
spirits leader, Diageo, debut new Johnnie Walker Blue Label Ice
Chalet Scotch Whisky in worldwide events and major
publications.
- Johnnie Walker bottle, reversible crossbody bag and coordinated
skiwear designed by Perfect Moment.
- Multi-million-dollar global campaign continues with exclusive
après-ski experiences following successful launch events in New
York City and London.
- Events marquee award-winning global film and fashion icon,
Priyanka Chopra Jonas, engaging millions of her ardent fans
worldwide.
- Perfect Moment’s new Ice Chalet skiwear line takes center
stage, elevating the luxury skiwear and lifestyle brand that fuses
technical excellence with fashion-led designs.
Perfect Moment Ltd. (NYSE American: PMNT), a high-performance,
luxury skiwear and lifestyle brand that fuses technical excellence
with fashion-led designs, has completed the first phase of a
multi-channel global co-marketing campaign in collaboration with
Diageo, the global leader in beverage alcohol.
This press release features multimedia. View
the full release here:
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Perfect Moment, Johnnie Walker, and
Priyanka Chopra Jonas Unveil Global Marketing Collaboration (Photo:
Business Wire)
Major media events in New York City and London have introduced
Diageo’s new Johnnie Walker Blue Label Ice Chalet Scotch Whisky
along with Perfect Moments’ exclusive Ice Chalet capsule skiwear
collection for featuring coordinating designs.
“Our exceptionally well-received global campaign has expressed
our collective vision of a premium, worldclass après-ski
experience—one that blends luxury with excellence in performance on
every level,” stated Perfect Moment CEO, Mark Buckley. “These
events have continued to elevate Perfect Moment as one of the
world’s most followed luxury ski brands and Johnnie Walker as the
#1 Scotch Whisky*.”
Designed by Perfect Moment, the Johnnie Walker Blue Label Ice
Chalet bottle embodies the Johnnie Walker iconic square shape in a
striking deep blue color which is emblazoned with Perfect Moment’s
bold star logo and houndstooth pattern. It comes with a bespoke
bottle bag that transforms into a stylish, reversible crossbody bag
once the bottle is removed from the bag.
“We begin this next phase of the campaign inspired by how
intercontinental Ice Chalet-themed celebrations have broadened
awareness of our brands worldwide,” continued Buckley. “Priyanka
Chopra Jonas and Johnnie Walker have enabled us to deliver
high-energy, impactful experiences that resonate with consumers
that demand only the finest.”
Perfect Moments’ Ice Chalet capsule skiwear collection is also
now on display at the company’s first seasonal store in the SoHo
neighborhood of New York City which opened at the end of October.
It is also available for order today at www.perfectmoment.com.
The marketing collaboration for Johnnie Walker Blue Label Ice
Chalet officially launched in mid-October with an integrated media
campaign shared across the social media channels of Perfect Moment,
Johnnie Walker, and Priyanka Chopra Jonas. The success of the
collaboration has set the stage for the next series of events and
après-ski experiences rolling out through early 2025.
October-November Events and Media Features
Priyanka Chopra Jonas has captivated major publications in
exclusive October interviews published in WWD, Grazia USA, Forbes,
InStyle, Esquire, and W Magazine, where she shared insights into
her unique collaboration with Johnnie Walker and Perfect
Moment.
The collaboration also took center stage at a press launch event
on October 16 at Le Chalet at Saks Fifth Avenue in
New York. The event featured VIPs from across the fashion, film,
and spirits industries who came together to celebrate the product
launch.
From October 28 to November 3 at Selfridges in London,
Perfect Moment and Johnnie Walker took over key spaces that
included a virtual immersive experience. A VIP event followed on
October 29, alongside a Perfect Moment styling session on October
30. These activations led to a prominent window display
installation at Selfridges which launched on November 7. See
YouTube video highlighting the event here.
The campaign extended into November with out-of-home advertising
that included a landmark takeover at the famed Marble Arch in
London that amplified Perfect Moment’s presence across the UK.
The November campaign has also featured the cover shot of
award-winning actor, Zhang Wanyi, for L'Officiel Hommes, the luxury
fashion and lifestyle magazine for men.
Perfect Moment’s skiwear offerings address the high-growth
global luxury ski apparel market which reached $1.5 billion in 2024
and is projected to grow at a compound annual growth rate (CAGR) of
6.5% from 2024 to 2031, according to Global Research and
Insights.
They also address the luxury outerwear market which reached
$15.9 billion in 2024 and is forecasted to increase at a CAGR of 7%
from 2024 to 2031, according to Absolute Market Research &
Advisory.
About Johnnie Walker
Johnnie Walker is the world’s #1 Scotch Whisky brand* (IWSR
2023) and the world’s number one International Spirits Brand* (IWSR
2023 Relative Market Share) which is enjoyed by people in over 180
countries around the world. Since the time of its founder, John
Walker, those who blend its whiskies have pursued flavor and
quality above all else.
Today’s range of award-winning whiskies includes Johnnie Walker
Red Label, Blonde, Black Label, Double Black, Green Label, Gold
Label Reserve, Aged 18 Years, and Blue Label. Together they account
for over 22 million cases sold annually (IWSR, 2023). Johnnie
Walker is also the number one best-selling Scotch and number one
trending Scotch (Drinks International, 2024). For more information
about Johnnie Walker, visit johnniewalker.com.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown
Royal, J&B, Buchanan’s, Smirnoff and Cîroc vodkas, Captain
Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the
New York Stock Exchange (DEO) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo’s global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
About Perfect Moment
Founded in 1984 in the mountains of Chamonix, Perfect Moment is
a high-performance luxury skiwear and lifestyle brand. It blends
technical excellence with fashion-forward designs, creating pieces
that effortlessly transition from the slopes to the city, the
beach, and beyond.
Initially the vision of extreme sports filmmaker and
professional skier Thierry Donard, the brand was built on a sense
of adventure that has sustained for over 20 years. Donard, fueled
by his personal experiences, was driven by a desire to create
pieces that offered quality, style and performance, pushing the
wearer in the pursuit of every athlete’s dream: to experience ‘The
Perfect Moment.’
In 2010, British-Swiss entrepreneurial couple Jane and Max
Gottschalk took ownership of the brand. Under Jane’s creative
direction Perfect Moment was injected with a new style focus, one
that reignited the spirit of the heritage brand, along with a
commitment to improving fit, performance and the use of
best-in-class functional materials. As such, the designs evolved
into distinct statement pieces synonymous with the brand as we know
it today.
Today, the brand is available globally, online and via key
retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges,
Saks, Bergdorf Goodman and Neiman Marcus.
Learn more at www.perfectmoment.com.
Important Cautions Regarding Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, contained in this press release
are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as “anticipate,” “believe,” “contemplate,” “could,”
“estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,”
“potential,” “predict,” “project,” “target,” “aim,” “should,”
“will” “would,” or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are neither historical
facts nor assurances of future performance. Instead, they are based
on our current expectations and are subject to inherent
uncertainties, risks and assumptions that are difficult to predict.
Further, certain forward-looking statements are based on
assumptions as to future events that may not prove to be accurate.
Our actual results and financial condition may differ materially
from those indicated in the forward-looking statements. Therefore,
you should not rely on any of these forward-looking statements.
Important factors that could cause our actual results and financial
condition to differ from those contained in the forward-looking
statements, include those risks and uncertainties described more
fully in the section titled “Risk Factors” in the final prospectus
for our initial public offering and in our Form 10-K for the fiscal
year ended March 31, 2024, filed with the Securities and Exchange
Commission. Any forward-looking statements contained in this press
release are made as of this date and are based on information
currently available to us. We undertake no duty to update any
forward-looking statement, whether written or oral, that may be
made from time to time, whether as a result of new information,
future developments or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20241217874391/en/
Company Contact Jeff Clayborne, CFO Perfect Moment Tel
+44 (0)204 558 8849 Email contact
Investor Contact Ronald Both or Grant Stude CMA Investor
Relations Tel (949) 432-7566 Email contact
Perfect Moment (AMEX:PMNT)
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