New Research Shows Consumers Highly Value Broad Product Choice and Provider Expertise in Health Plan Hearing Benefits
28 Marzo 2022 - 9:18AM
Business Wire
Two New Nationwide Surveys, Conducted by Amplifon Hearing
Health Care, Show the Importance of Provider Recommendations and
Access to Options on Consumer Experience
Hearing benefits that include access to an extensive hearing aid
formulary can play a significant role in ensuring the satisfaction
of health plan members, according to two new nationwide surveys of
consumers and hearing care providers conducted by Amplifon Hearing
Health Care. Key findings from the surveys are presented in a new
white paper entitled “Hearing Health Care: More Choices, Better
Outcomes,” available now for download.
The survey of 602 consumers, conducted by an independent global
market research firm, indicated overall positive feelings about
experiences with hearing care providers. Factors driving this
satisfaction included quality of care, staff knowledgeability,
office cleanliness and savings on hearing aids. Based on the survey
results, a broad availability of hearing aid brands is also an
important factor in the consumer experience. Among the key
findings:
- Consumers strongly believe (7.8 on a 1-10 scale)
that their hearing care providers should have access to a
wide range of hearing aid brands and the freedom to
choose the hearing aid that best serves each patient
- Consumers rely heavily (8.4 on a 1-10 scale) on their
provider to recommend the most appropriate treatment and
hearing aid options
- Up to 77% of consumers indicated they want to know which
brands and product options are available from a
hearing care provider before purchasing hearing aids
In a separate, concurrent survey of 200 hearing care providers,
respondents expressed many of the same sentiments as consumers and
voiced a strong desire to offer patients a broad selection of
hearing aid options. Other findings from the provider survey
included:
- A strong belief (9.4 on a 1-10 scale) that extensive
product choice contributes to improved patient communication,
ability to meet lifestyle needs and increased satisfaction with the
hearing aid purchase
- A perception that a limited range of product options was
a contributor to a negative patient experience
- Reports that a growing number of patients request specific
brands of hearing aids
The white paper also includes discussion of the significant
health impacts associated with unused or underutilized hearing
aids. Specifically, individuals with untreated hearing loss are at
an increased risk for depression, dementia, injury-causing falls
and social isolation. Finally, the document recommends seven key
attributes to seek in a hearing benefit besides access to all major
hearing aid brands.
“The results of these surveys paint a very clear picture that
extensive product selection, coupled with a provider’s expertise
and recommendations, plays an important role in the satisfaction of
health plan members,” stated Guillaume Bonniol, Senior Vice
President, Amplifon Hearing Health Care. “Ultimately, the right
hearing benefit can help health plan decision-makers achieve their
goal of creating an exceptional member experience and improving
member health outcomes.”
“Hearing Health Care: More Choices, Better Outcomes” is
available for download here.
About the Surveys
Amplifon Hearing Health Care commissioned The Marketing Audit,
an independent global market research firm, to conduct surveys of
consumers and hearing care providers nationwide. The surveys, which
were completed in October 2021, aimed to help Amplifon better
understand the needs, preferences and experiences of consumers and
providers across the hearing health care continuum of care. Through
an online questionnaire and telephone interviews, the surveys
yielded responses from 602 consumers, mostly hearing aid owners age
65 and older, including 402 health plan members with a hearing
benefit through Amplifon Hearing Health Care and 200 non-Amplifon
beneficiaries; and 200 hearing care providers, including 100
providers in the Amplifon network.
About Amplifon Hearing Health Care
Amplifon Hearing Health Care connects people and resources to
improve the lives of people with hearing loss by partnering with
health care organizations to administer hearing benefits. As an
independently owned and operated organization, Amplifon’s turnkey
products and services improve health, increase satisfaction and
lower costs for health plan partners. Amplifon’s full-service model
includes member advocacy, claims processing, eligibility management
and reporting. With a steadfast commitment to delivering an
exceptional experience, Amplifon’s solutions make high-quality
hearing health care affordable and accessible. Learn more at:
amplifonusa.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220328005646/en/
Chad Eldred M. +1 (320) 333-4749
Chad.Eldred@amplifon.com
David Coleman +1 (860) 794-5520
dlccoleman@comcast.net
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