AUBURN HILLS, Mich.,
July 11,
2024 /PRNewswire/ --
- Ram Truck's 30-second, co-branded spot "Answer Your Calling,"
celebrating the arrival of Universal Pictures, Warner Bros.
Pictures and Amblin Entertainment's new action-packed summer
blockbuster "Twisters," will span across broadcast, Ram brand's
official YouTube channel and social media channels, including
Instagram, Facebook and TikTok
- Campaign video features "Twisters" star Glen Powell, whose connection to the Ram brand
extends onto the silver screen
- The campaign will run in markets around the world, including in
North America, Europe, Middle
East and Asia Pacific
- Ram Truck brand, Universal Pictures and American Red Cross have
teamed up to encourage the public to give blood or platelets to
help avoid a summer blood shortage and to support disaster relief,
helping communities recover from the impact of severe weather, such
as the tornadoes and flooding seen nationwide in recent months
- "Twisters" arrives in theaters on July
19, 2024
The Ram Truck brand and Universal Pictures are teaming up once
again, this time as Universal, Warner Bros. Pictures and
Amblin Entertainment's epic summer action movie "Twisters" is set
to arrive in theaters on July 19. The
Ram brand's new advertising campaign "Answer Your Calling"
celebrates the return of the adrenaline-pumping, big-screen thrill
ride that will take audiences inside of one of nature's most
wondrous – and destructive – forces.
The campaign video features "Twisters" star Glen Powell,
whose character will be seen navigating treacherous storms in Ram
trucks in the movie.
The "Answer Your Calling" global campaign will run in markets
around the world, including in North
America, Europe,
Middle East and Asia Pacific. The U.S. marketing campaign
includes the 30-second cross-channel video "Answer Your Calling"
that will span across broadcast, Ram brand's official YouTube
channel and social media channels, including Instagram, Facebook
and TikTok.
"When the 'Twister' film was first released in 1996, our hero
was behind the wheel of a Ram 2500 truck," said
Olivier Francois, global chief marketing officer, Stellantis.
"When we learned that Universal Pictures was filming 'Twisters,'
there was no doubt that a Ram truck would again appear as the
movie's heroic vehicle. The stars further aligned knowing that
Glen Powell himself is a Ram truck
owner, adding even more authenticity and credibility to what is
expected to be one of the biggest movies of the summer."
"As a Ram truck owner myself, it has been a blast to work with a
brand that understands pushing boundaries and embracing a
challenge," said Powell. "I'm incredibly grateful for this
opportunity to continue my journey with the Ram Truck brand,
bringing the thrill of adventure to truck enthusiasts
everywhere."
"Answer Your Calling" is the third installment in the continued
evolution of Ram Truck's advertising campaigns and takes viewers on
the ride of their lives as powerful Ram trucks help the film's
stars chase, evade and outmaneuver everything Mother Nature throws
at them.
The video features the all-new 2025 Ram 1500 RHO and
reinforces the full lineup of off-road trucks, including the Power
Wagon, Rebel and Warlock models.
In addition to the television and social media content, the Ram
Truck brand has teamed up with Universal Pictures and the American
Red Cross for the theatrical release of "Twisters" to help avoid a
summer blood shortage and to support disaster relief. All who come
to give blood or platelets July 1-31
will get a Fandango movie ticket* by email. Plus, those who give
July 1-14 will also receive a
one-of-a-kind "Twisters" and Red Cross umbrella, while supplies
last. Those who give blood in July will also automatically be
entered for a chance to win a 2025 Ram 1500 Big Horn.
See RedCrossBlood.org/Twisters for full details.
The Ram Truck brand created each of these campaigns with agency
partner Doner.
"Twisters"
This summer, the epic studio disaster movie returns with an
adrenaline-pumping, big-screen thrill ride that puts you in direct
contact with one of nature's most wondrous—and
destructive—forces.
From the producers of the Jurassic, Bourne and Indiana Jones
series comes "Twisters," a current-day chapter of the 1996
blockbuster, "Twister." Directed by Lee
Isaac Chung, the Oscar-nominated writer-director
of Minari, "Twisters" stars Daisy
Edgar-Jones ("Where the Crawdads Sing"), Glen Powell ("Top Gun: Maverick") and
Anthony Ramos ("Transformers: Rise
of the Beasts") as equal forces with opposing motivations who come
together to try to predict, and possibly tame, the immense power of
tornadoes.
Edgar-Jones stars as Kate Carter,
a former storm chaser haunted by a devastating encounter with a
tornado during her college years who now studies storm patterns on
screens safely in New York City.
She is lured back to the open plains by her friend Javi
(Ramos) to test a groundbreaking new tracking system. There, she
crosses paths with Tyler Owens
(Powell), the charming and reckless social media superstar who
thrives on posting his storm-chasing adventures with his raucous
crew, the more dangerous the better.
As storm season intensifies, terrifying phenomena never seen
before are unleashed, and Kate, Tyler, Javi and their crews
find themselves squarely in the paths of multiple storm systems
converging over central Oklahoma
and in the fight of their lives.
"Twisters" features an exciting new cast, including "Nope's"
Brandon Perea, Golden Globe winner Maura Tierney ("Beautiful Boy"), Sasha Lane ("American Honey"), Harry Hadden-Paton ("The Crown"), David Corenswet ("We Own This City"),
Daryl McCormack ("Peaky Blinders"),
Tunde Adebimpe ("Leave the World
Behind"), Katy O'Brian ("Ant-Man and
the Wasp: Quantumania"), Nik Dodani
("Atypical"), Kiernan Shipka
("Chilling Adventures of Sabrina") and Paul
Scheer ("Black Monday").
From Amblin, "Twisters" is directed by Lee Isaac Chung and is produced by Oscar nominee
Frank Marshall (Jurassic and Indiana
Jones franchises) and by Patrick
Crowley (Jurassic and Bourne franchises). The screenplay is
by Mark L. Smith, writer of the Best
Picture nominee "The Revenant," from a story by Joseph Kosinski ("Oblivion"), based on
characters created by Michael
Crichton and Anne Marie
Crichton. The executive producers are Academy Award winner
Steven Spielberg, Thomas Hayslip and Ashley Jay Sandberg. Twisters will be
distributed by Universal Pictures domestically and by Warner Bros.
Pictures internationally.
Universal Pictures
Universal Pictures is a division of Universal Studios. Universal
Studios is part of NBCUniversal. NBCUniversal is one of the world's
leading media and entertainment companies in the development,
production and marketing of entertainment, news and information to
a global audience. NBCUniversal owns and operates a valuable
portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a
leading television stations group and world-renowned theme parks.
NBCUniversal is a subsidiary of Comcast Corporation.
* Fandango Promotional Code ("Code") is good toward the
purchase of one movie ticket (up to $15 total ticket price and associated fees and
charges) to see Twisters or any other movie at Fandango partner
theaters in the US. Code expires 12/31/24. FANDANGO and the
Fandango Logo are registered trademarks of Fandango Media,
LLC.
American Red Cross
The American Red Cross name and logo are used with its permission,
which in no way constitutes an endorsement, express or implied, of
any product, service or company, opinion or political position. The
American Red Cross name and logo are registered trademarks owned by
the American National Red Cross.
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division,
focused on meeting the demands of truck buyers and delivering
benchmark-quality vehicles. With a full lineup of trucks - the Ram
1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and
ProMaster - the Ram brand builds trucks that get the hard work done
and families where they need to go.
Ram continues to outperform the competition and sets the
benchmark for:
- Best-in-class standard horsepower
- Segment-first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Most luxurious: Ram 1500 Tungsten with real metal and leather
elements and a new 14.5-inch Uconnect touchscreen
- Best ride and handling with a double wishbone front suspension
and five-link solid rear axle with available, segment-exclusive,
active-level, four-corner air suspension
- Best-in-class available rear leg room
- The most cargo space available in any traditional full size
cargo van
- Most capable full-size off-road pickup – Ram Power Wagon
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional
bond between customers and their vehicles, named the 2023 Ram 1500
as the best full-size light-duty pickup.
Ram is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis