NEW YORK, October 8, 2013 /PRNewswire/ --
Emailvision, a leading cloud marketing platform provider, today
announced it has changed its name to SmartFocus. As an
innovator in real-time, personalized marketing across email,
mobile, social, and web, the new brand name better reflects the
vision, strategy, and solution capabilities that the company brings
to the market. As SmartFocus, the company will continue to provide
scalable, reliable, and secure cloud services to more than 2,500
existing customers across Europe,
America, and Asia.
"Our business has evolved to the point where the name
Emailvision no longer reflects the wide range of ways that we help
our customers," said Brad Wilson,
CEO of SmartFocus. "At SmartFocus, we're committed to
delivering real-time personalized marketing across channels at each
stage of the customer lifecycle. This enables us to help
businesses to find a smarter way to focus on and connect with their
customers."
For more than a decade, SmartFocus has been trusted by thousands
of mid-sized companies and large enterprises across a wide range of
industries. Each year, the SmartFocus cloud marketing platform
helps marketers around the world to plan and execute more than five
million campaigns, manage more than five billion customer records,
and deliver more than 50 billion personalised messages. The
SmartFocus suite of products includes SmartFocus Email, SmartFocus
Mobile, SmartFocus Social, SmartFocus Sites, SmartFocus Advisor,
and SmartFocus Analytics.
In the past year the company has been chosen by world-class
organisations like Airbus, Brazil Hospitality Group (BHG),
Clintons, Editora Globo, Elemis, European Tour, Kaspersky Lab,
L'Occitane Brazil, Nuffield Health, Peak Performance, Rio Grande,
Somewhere, SpaWeek, Visit Europe, and WeeklyPlus.
"SmartFocus allows our international, multi-lingual team to
manage their campaigns in their local languages," said Pascale Gaston, Operations Director for Visit
Europe. "We needed a partner who could help and guide us as we
develop our relationship marketing program - the perfect solution
for an international marketing team."
Maxim Braverman, Head of
Performance Marketing for Kaspersky Lab comments, "Kaspersky Lab
was looking for a flexible, easy-to-use solution to engage our
customer base of over 300 million users worldwide. SmartFocus'
cloud marketing platform enables us to test and deliver highly
targeted, automated campaigns - ensuring the right messages reach
the right customer at the right time."
To learn more, please visit http://www.smartfocus.com. For
existing customers and partners, the new branding will be
introduced in the SmartFocus service release that is scheduled for
later this month.
About SmartFocus
SmartFocus delivers real-time, personalized marketing that
drives revenue, loyalty and satisfaction. Our cloud marketing
platform helps thousands of marketing organizations drive millions
of targeted campaigns each year, connecting customers via email,
mobile, social, web and other channels. For more than a decade, our
focus on scalability, reliability, and security has made SmartFocus
one of the leading cloud marketing providers worldwide. For more
information, please visit us at: http://www.smartfocus.com.
For more information, please contact:
Vantage PR
Lynda Starr / Kimberley
Lianthamani
By email: smartfocus@vantagepr.com
By phone: +973-386-5949 / 415-984-1970
SOURCE Emailvision