Claritin(R) Renews Sponsorship With Allergy Sufferer and NASCAR Star Carl Edwards
12 Febrero 2009 - 6:30AM
PR Newswire (US)
- Partnership Drives Home Importance of Being Alert and Focused on
and off the Racetrack - KENILWORTH, N.J., Feb. 12
/PRNewswire-FirstCall/ -- Schering-Plough (NYSE: SGP), maker of the
top-selling allergy medicine, CLARITIN, announces its second Sprint
Cup racing season as a sponsor of NASCAR star and long-time allergy
sufferer Carl Edwards. Edwards, who takes non-drowsy CLARITIN to
treat his allergy symptoms, will drive the No. 99 CLARITIN Ford
Fusion during the April NASCAR Sprint Cup race at Talladega
Superspeedway, NASCAR's most competitive track. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090212/NY69974 ) "As a driver
who races at speeds up to 180 miles an hour, I can't risk taking an
allergy medicine that might make me drowsy," said Edwards. "I've
continued my partnership with CLARITIN because it works hard to
relieve my worst allergy symptoms without drowsiness, so I can
think and react fast." Last year, Edwards was runner-up in both the
2008 NASCAR Sprint Cup Series and NASCAR Nationwide Series point
standings. He also was the voice of the CLARITIN Clear To Drive(SM)
campaign which emphasizes the importance of reading medicine labels
to check for warnings about drowsiness before getting behind the
wheel of a car. "We are thrilled to continue our relationship with
Carl Edwards, and we're proud of his accomplishments," said TJ
Higgins, Group Vice President, Marketing, Schering-Plough Consumer
HealthCare. "Carl has been instrumental in letting consumers know
that CLARITIN effectively relieves both indoor and outdoor allergy
symptoms without drowsiness and is safe to take when driving." For
more information on allergies and treatments, visit
http://www.claritin.com/. About CLARITIN(R) All CLARITIN(R) brand
products are available without a prescription, including:
CLARITIN(R) Tablets, a once-daily, full prescription strength,
non-drowsy formulation; CLARITIN(R) RediTabs(R) Tablets, a novel
once-daily formulation in a quickly dissolving tablet for ages 6
and older; CLARITIN(R) Liqui-Gels(R), a once-daily formulation in
an easy-to-swallow liquid-filled capsule; CLARITIN-D(R) 24-hour and
12-hour Extended Release Tablets, with the decongestant
pseudoephedrine, now located behind the counter; CHILDREN'S
CLARITIN(R) Syrup, a liquid formulation for children ages 2 and
older in grape and fruit flavors; and CHILDREN'S CLARITIN(R) Grape
Chewables, a chewable tablet for children ages 2 and older.
CLARITIN(R) is the No. 1 physician-recommended and
pediatrician-recommended non-drowsy over-the-counter allergy brand.
The CLARITIN(R) Rx-to-OTC switch in 2002 was the largest switch
ever--and the first and only for a non-drowsy antihistamine. For
more information on allergies and treatment, visit
http://www.claritin.com/. About Schering-Plough Schering-Plough
Consumer Health Care is the U.S. over-the-counter (OTC) and
consumer products business unit of Schering-Plough an
innovation-driven, science-centered global health care company.
Through its own biopharmaceutical research and collaborations with
partners, Schering-Plough creates therapies that help save and
improve lives around the world. The company applies its
research-and-development platform to human prescription, animal
health and consumer health care products. Schering-Plough's vision
is to "Earn Trust, Every Day" with the doctors, patients, customers
and other stakeholders served by its colleagues around the world.
The company is based in Kenilworth, N.J., and its Web site is
http://www.schering-plough.com/. SCHERING-PLOUGH DISCLOSURE NOTICE:
The information in this press release includes certain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995, including statements
relating to potential market for CLARITIN. Forward-looking
statements relate to expectations or forecasts of future events.
Schering-Plough does not assume the obligation to update any
forward-looking statement. Many factors could cause actual results
to differ materially from Schering-Plough's forward-looking
statements, including market forces, economic factors, product
availability, patent and other intellectual property protection,
current and future branded, generic or over-the-counter
competition, the regulatory process, and any developments following
regulatory approval, among other uncertainties. For further details
about these and other factors that may impact the forward-looking
statements, see Schering-Plough's Securities and Exchange
Commission filings, including Part II, Item 1A. "Risk Factors" in
the third quarter 2008 10-Q, filed October 29, 2008.
http://www.newscom.com/cgi-bin/prnh/20090212/NY69974
http://photoarchive.ap.org/ DATASOURCE: Schering-Plough CONTACT:
Media, Julie Lux, +1-908-298-4774; or Investors, Janet M. Barth,
Joe Romanelli, both Schering-Plough, +1-908-298-7436 Web Site:
http://www.schering-plough.com/
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