Through New Anthemic Film and a
Limited-Edition Merch Collaboration with LA-Based Community Brand,
Kids of Immigrants, Buchanan's Is Inspiring Fans to Embrace their
200% Latin American Pride
NEW
YORK, Nov. 7, 2022 /PRNewswire/ -- Buchanan's
Scotch Whisky is continuing its ongoing commitment in
championing Latin American pride by uniting those who embody the
spirit of the 200%, proudly celebrating their 100% Latino and 100%
American duality. Last fall, the brand launched its "What Glory We
Are" campaign that raised a glass to the 200%ers who have always
welcomed Buchanan's into their celebrations, and live the best of
both worlds, honoring their dual cultural experiences and identity
that lead them to live a bigger, more flavorful life. Ahead of the
world's biggest fútbol event, the brand has launched its newest
national creative campaign that further champions this 200% Latin
American pride – on and off the field.
To kick off the games, Buchanan's has launched an online film
created by Crispin Porter Bogusky (CPB) that features fútbol fans
from México, Ecuador, Argentina and Brazil singing a Spanglish and Portuguese
chant inspired by the most popular chant sung at U.S. soccer
games. The high-energy, 60-second televised version of the film
aired on November 4th on
Fox Deportes, and mixes languages and cultures to celebrate the
200% spirit, showcasing the unique traditions, cuisine, faces and
comradery that come together during these games. Accompanying
15-second versions will also air across Telemundo, NBC Universo,
and Fox Deportes, including during game coverage.
"When it comes to fútbol, Latin Americans bring their 200%
duality on and off the field. Just like how we love being part of
U.S. culture, our Latinidad will never go away," said Gustavo Salguero, Brand Director, Buchanan's
Whisky. "This 200% rallying cry is a celebration of our identity,
being 100% Latino and 100% American, leading a fuller 200% life.
"
Beyond the digital content, Buchanan's is collaborating with
ongoing brand partner and LA-based community brand, Kids of
Immigrants, for their second merch drop of the year,
launching an exclusive fútbol-inspired capsule for the hardcore
fans and the every four year fans to show 200% pride on gameday.
Known for championing 100% Immigrants and 100% CommUNITY, the
designers created a series of colorful, limited-edition
jersey-inspired long sleeves, soccer shorts and a scarf in four
different colorways to represent Argentina, Mexico, Ecuador and Brazil. The collection will be available for
sale beginning November
15th on www.kidsofimmigrants.us, with 100% of
proceeds being donated to Make The Road to further support the
organization's work in achieving social justice for immigrant and
working class communities in New
York.
"This moment in fútbol brings people together from all corners
of the world, no matter where you are from or what team you rep,
and the slogan 'we are all cut from different fabrics but together
we make a whole,' has been the driving message behind this
partnership with Buchanan's," says Debbie
Gonzales from Kids of Immigrants. "For Kids of Immigrants
our biggest inspiration is always our commUNITY – from the design
to the role models we selected, to the intention behind working
with our long-time partners Make the Road NY – we wanted to use
this moment to continue to inspire, empower and unify," says
Daniel Buezo, co-founder of Kids of
Immigrants.
Buchanan's will continue the inviting fútbol fans to proudly
celebrate their duality alongside the action on the field through
different touchpoints and programming available on
www.buchananswhisky.com/futbol, including:
- An audio version of the Spanglish and Portuguese fútbol chant,
which is hosted within the Instagram Reels song library for 200%ers
to post along with their fútbol inspired content on social
media.
- A sweepstakes with a $10K cash
grand prize and fútbol gear for fans who submit a picture showing
who they are supporting this year.**
- An exclusive Buchanan's stickerpack that lets 200%ers proudly
represent their duality when texting with friends, home or abroad
on messaging apps like WhatsApp.
- Signature cocktail recipes inspired by each of the competing
Latin American countries for fans to make at home
Stay up to date with the latest news, whisky cocktails, and
exciting social content by following the conversation on
at @BuchanansUS on
Facebook, @BuchanansWhisky on Instagram
and @BuchanansUSA on Twitter. For additional information
on Buchanan's Whisky, please
visit www.BuchanansWhisky.com.
* *NO PURCHASE NECESSARY. U.S., 21+. Sweepstakes ends
12/18/2022 @ 11:59:59 p.m. ET. Enter
at futbol.buchananswhisky.com. Winners selected via random
drawing. For official rules including full prize
description/restrictions and odds of winning, visit
website.
About BUCHANAN'S Blended Scotch
Whisky
BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all
who bring their 100% Hispanic and 100% American identities together
to live a 200% life. It was created to be shared with one another
and enjoyed by all, because our founder, James Buchanan believed in the power of sharing.
The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years
of authentic heritage, and every bottle represents James Buchanan's commitment to creating the
finest blended Scotch Whiskies. The BUCHANAN'S Blended Scotch
Whisky Portfolio features four gold award-winning marques,
including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S
MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended
Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky. All
of these marques have been recognized in the most prestigious
international spirits competitions. For more information,
visit www.BuchanansWhisky.com or connect with us on
Facebook: www.facebook.com/BuchanansUS,
Instagram: www.instagram.com/BuchanansWhisky, and
Twitter: www.twitter.com/BuchanansUSA.
About DIAGEO North
America
DIAGEO is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker,
Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. DIAGEO is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the
world. For more information about DIAGEO, their people,
brands, and performance, visit www.diageo.com. Visit DIAGEO'S
global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about DIAGEO
North America: @Diageo_NA.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/buchanans-scotch-whisky-launches-national-campaign-inviting-fans-to-celebrate-their-100-latino-100-american-duality-during-the-worlds-largest-futbol-event-301670608.html
SOURCE Buchanan’s Scotch Whisky