SIL Silverjet

RNS Number:7569L
Silverjet PLC
14 January 2008




14 January 2008

                          Silverjet plc ("Silverjet")

                       Response to Analyst Research Note


Silverjet plc ("Silverjet"), the British airline offering a private jet
experience at a fraction of the price, notes the research published today by
Daniel Stewart which contains numerous material mistakes and inaccuracies, these
include notably:


   *The  current average cost per rotation is �75,000 rather than the
    �135,000 quoted by the Daniel Stewart research note

   *Liability for maintenance of �9.7m is payable over the ten year term of
    the lease and not the majority in the current financial year as stated by
    the Daniel Stewart research note

   *The statement that Silverjet expects to be cash generative following the
    current financial year is based on operating 5 aircraft and not 3 as stated
    by the Daniel Stewart research note.


The Directors remain confident that Silverjet will achieve its first month of
profit before tax in the current financial year ending 31 March 2008. Cash flow
will be broadly neutral over the remainder of its current financial year ending
31 March 2008 and the business is expected to be cash generative thereafter.


The business continues to trade strongly with 5000 bookings being made last week
and 20% of customers are now repeat bookings.


The airline is in a strong financial position having just raised �22m, �12m from
existing investors and �10m from the Reuben Brothers as well as securing two new
aircraft which will be delivered by March this year.


The new Dubai route is performing ahead of managements expectations.


Silverjet remains very confident that it will continue to deliver on its
strategy and revolutionise the way passengers fly longhaul business profitably.



                                    - ends -


For further information, please contact:

Silverjet                                              020 7357 9477
Lawrence Hunt, Chief Executive

Hogarth Partnership Limited                            020 7357 9477
Fiona Noblet
Anthony Arthur

Arden Partners                                         020 7398 1638
Chris Fielding
Tom Fyson


Notes to Editors

-   Silverjet is the only British airline offering a private jet
experience at a fraction of the price, offering 6 foot 3 inch long inclined flat
beds, high quality catering, personalised entertainment and reduced check-in
times (30 minutes with only carry-on baggage) from a private terminal with
dedicated security facilities between London and New York.

-   Flat bed at one third of the market price - �1,099 standard return
fare compared with over �3,000 from competitors.

-   Two transatlantic services a day from London Luton Airport
departing at 10.00 and 16.45 and arriving at New York Newark Airport at 13.00
and 19.45 returning from New York Newark Airport at 19.30 and 21.45 and arriving
at London Luton Airport at 07.20 and 09.45 respectively (local times)

-   Silverjet's daily return service to Dubai from London Luton Airport
departs at 21.00 arriving in Dubai at 8.30 and leaves Dubai at 10.30 returning
to London Luton Airport at 14.45

-   The Silver Lounge is a private jet facility at London Luton
Airport, opposite the main terminal building, with dedicated security enabling
customers with only carry-on baggage to arrive 30 minutes before departure (45
minutes for customers with baggage to check in). At New York Newark Airport, the
unique Silver Lounge offering exclusive check in and lounge facilities is
separate from the main terminal areas.

-   The Silverjet pre-flight experience includes:

     O       Seat selection - the ability to choose your seat online

     O       Specials - pre-ordered and special menu available on the
             flysilverjet.com website

     O       All ground transportation needs, including chauffeur driven luxury 
             cars, valet parking, or complimentary station pick up

     O       The Silver Lounge - at both London Luton Airport and New York 
             Newark Airport where customers check in and use on arrival

     O       Online Check In - the ability for customers to check in by web 
             24hrs ahead of their flight

-   The Silverjet in-flight experience includes:

     O       Only 100 award-winning flat beds on an aircraft that normally 
             carries 250 seats

     O       Quiet Zone - on night flights the plane is a designated Quite Zone 
             to maximise sleep time. No serving trolleys, no frustrating and 
             unnecessary announcements during the flight, removal of all 
             overhead reading lights and call bells, all food and beverages 
             individually served, a late breakfast to eat on board or take away

     O       Ladies only loo

     O       Silver Diner - a wide range of freshly prepared individually served
             gourmet meals

     O       Silver Screen - a state of the art, digital, personal in-flight
             entertainment system showing latest films, Silver classics and 
             comedy favourites and using noise reduction headsets

     O       Seat power for using laptops throughout the flight

     O       Spacious stowage for carry on baggage and hanging wardrobes

-   Silverjet's standard London New York return fare is �1,099.

-   Silverjet's standard London Dubai return fare is �1,099.

-   Silverjet intends to develop further low fare, all business class
    services operating on additional long haul routes once existing routes have
    become established and profitable.

-   Silverjet is the winner of the first Conde Nast Traveller Design
    and Innovation Award for Aviation 2007, Environmentally Aware Airline 2007
    awarded by the Institute of Transport Management (ITM) and Best Airline 
    Website 2007 awarded by Travolution.


                      This information is provided by RNS
            The company news service from the London Stock Exchange

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