The first scraper-specific product tailored to the unique
characteristics of scraping attacks.
CAMBRIDGE, Mass., Feb. 6, 2024
/PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ: AKAM), the
cloud company that powers and protects life online, today announced
the availability of Content Protector, a product that stops
scraping attacks without blocking the good traffic that companies
need to enhance their business.
Scraper bots are a critical and often productive part of the
commerce ecosystem. These bots search for new content, highlight
products in comparison sites, and gather updated product
information to share with customers. Unfortunately, scrapers also
get used for harmful purposes such as competitive undercutting,
surveillance before inventory hoarding attacks, and counterfeiting
goods and websites. Scrapers also ping sites 24/7 unless stopped —
so they can degrade site performance, which in turn frustrates
consumers and causes them to abandon their visits. In addition,
scrapers have become much more evasive and sophisticated over the
past few years.
Akamai Content Protector helps detect and mitigate evasive
scrapers that steal content for malicious purposes. It enables
improved site performance, an enhanced user experience and
protection of intellectual property while facilitating
significantly better detections and fewer false negatives without
increasing the rate of false positives. The product is designed for
companies that need to protect their reputation and revenue
potential. It offers tailored detections that include:
- Protocol-level assessment: Protocol fingerprinting
checks how visitors connect to your site to ensure they're
legitimate. It evaluates how the client establishes the connection
with the server at the different layers of the Open Systems
Interconnection (OSI) model — verifying that the parameters
negotiated align with the one expected from the most common web
browsers and mobile applications.
- Application-level assessment: Evaluates if the client
can run some business logic written in JavaScript. When the client
runs JavaScript, it collects the device and browser characteristics
and user preferences. These various data points are compared and
cross-checked against the protocol-level data to verify
consistency.
- User interaction: Analyzes user interactions to
distinguish between human and bot traffic. It assesses how users
interact with devices such as touch screens, keyboards, and mouse,
identifying bots through their lack of interaction or abnormal
usage patterns.
- User behavior: Monitors visitor behavior on your website
to identify unusual patterns indicative of bots.
- Risk classification: Provides a deterministic and
actionable low-, medium-, or high-risk classification of the
traffic, based on the anomalies found during the evaluation.
"Content Protector is more than just a security tool; it's a
business enabler," says Rupesh
Chokshi, SVP and GM, Application Security at Akamai. "By
safeguarding your digital assets from scraping threats, it prevents
competitors from undercutting your offers, enhances site
performance to keep customers engaged, and protects your brand from
counterfeiters. Content Protector provides direct business value to
grow your digital business with confidence."
About Akamai
Akamai powers and protects life online. Leading companies
worldwide choose Akamai to build, deliver, and secure their digital
experiences — helping billions of people live, work, and play every
day. Akamai Connected Cloud, a massively distributed edge and cloud
platform, puts apps and experiences closer to users and keeps
threats farther away. Learn more about Akamai's cloud computing,
security, and content delivery solutions at akamai.com and
akamai.com/blog, or follow Akamai Technologies on X, formerly
Twitter, and LinkedIn.
Contact
Jim
Lubinskas
Akamai Media Relations
703.907.9103
jlubinsk@akamai.com
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SOURCE Akamai Technologies, Inc.