Incorporating SingleTap technology in apps
working with Google Cloud is now easier than ever before -
enabling frictionless app installs from any mobile ad placement in
a seamless install experience.
AUSTIN,
Texas and SAN
FRANCISCO, May 9, 2023 /PRNewswire/ -- Today, Digital
Turbine announced an expansion of its partnership with Google Cloud
to deliver DT's SingleTap technology to app developers,
revolutionizing the app install experience. Now available on Google
Cloud Marketplace, SingleTap gives Google Cloud customers a
simplified solution to reach more users by enabling frictionless
app installs from any mobile ad placement.
Available on Google Cloud Marketplace, DT
SingleTap enables frictionless app installs from any mobile ad
placement.
Harnessing SingleTap capabilities will enable a smooth app
install experience, befitting multiple audiences in the mobile
ecosystem. With SingleTap enabled ads, mobile users will be able to
download an app directly to the device home screen without going
through the standard download process - enjoying a smoother,
uninterrupted user experience. By utilizing SingleTap, app
developers will enjoy an optimized app install journey with
enhanced conversion rates and more efficient media spend across
channels.
SingleTap is customizable and can be easily implemented on both
in-app and web-to-app channels. Developers leveraging Google Cloud
will be able to offset the percentage of spend of SingleTap dollars
towards their Google Cloud commitments. Developers can also choose
from both SDK and non-SDK integration options when adding SingleTap
capabilities to their apps.
SingleTap coming to Google Cloud Marketplace is another step in
the multi-year partnership between Google Cloud and Digital
Turbine, announced in 2021. The companies' partnership has already
played a significant role in accelerating Digital Turbine's product
and growth strategy to support the Android ecosystem by enabling
over a billion devices with intelligent app discovery - reaching
new heights with this new integration.
DT teamed up with Google Cloud partner and professional services
provider SADA to accelerate the process of making SingleTap
available to customers on Google Cloud Marketplace.
"By teaming up with Google Cloud, we're making it easier for
developers to access our SingleTap technology and drive more app
installs worldwide," Said Matt
Tubergen, EVP of Global Partnerships and Corporate
Development at Digital Turbine. "As another exciting step in our
partnership with Google Cloud, we're confident app developers in
the Android ecosystem will continue to benefit from DT's app
install and discovery opportunities available on Google's
platform."
About Digital Turbine
Digital Turbine (NASDAQ: APPS)
powers superior mobile consumer experiences and results for the
world's leading telcos, advertisers, and publishers. Its end-to-end
platform uniquely simplifies their partners' ability to supercharge
awareness, acquisition, and monetization — connecting them with
more consumers, in more ways, across more devices. Digital Turbine
is headquartered in North America,
with offices around the world. https://www.digitalturbine.com
Digital Turbine Media Contact:
Daniel Gal
daniel.gal@digitalturbine.com
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SOURCE Digital Turbine, Inc.