White Stuff’s site speed increased 80% – and
over 100% on mobile – after replatforming to BigCommerce
BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce
platform for fast-growing and established B2C and B2B brands, today
announced the launch of White Stuff, a leading British fashion and
lifestyle brand, on the BigCommerce platform.
“We now have more flexibility to do everything we want in the
short-term, and we are ready to adapt to whatever the future
holds,” said Steve Borg, technology and transformation director of
White Stuff.
Established in 1985 and with over 110 physical stores, White
Stuff, like many established brands and retailers, emerged from the
Covid-19 pandemic with a new appreciation for its digital presence.
Prior to the pandemic, White Stuff had prioritized its
brick-and-mortar stores, but Covid showed the company it needed to
invest in its ecommerce operations and improve agility to keep pace
with customer expectations and evolving shopping habits.
“Our previous online store was SaaS-based, but the performance
and site speed weren’t strong enough to keep up with customer
demand,” said Borg. “Changes were difficult to make, and it didn’t
scale during busy times. We are a very customer-focused brand, and
our new site now delivers on a great buying experience for our
customers.”
It didn’t take long for White Stuff to start seeing the benefits
of the new site. After switching to BigCommerce, White Stuff
immediately saw its site speed increase by 80%, and its mobile site
speed increased by 100%.
With a small team managing its ecommerce operations, White Stuff
needed an ecommerce platform that could support an agile, flexible
and fast tech stack that could adapt to future needs. Finding the
right tech stack to deliver on a superior customer experience was a
top priority.
“The new tech stack allows us to run multiple country sites
efficiently and without duplication, supporting our international
growth plan,” Borg added.
Partnering with Apply Digital for implementation on BigCommerce,
White Stuff chose Vue Storefront for digital storefront, Amplience
for content management, Akeneo for product information management,
and Constructor for search and product discovery.
“We have a relatively small team, and therefore we look most
importantly for good partners,” Borg said. “Running a proof of
concept with BigCommerce’s open platform as the foundation combined
with these best-of-breed integration partners gave us the
confidence that these solutions would work really well together,
would give us the headless solution we were looking for to keep
things lightweight, and would give us the ability to innovate
quickly to deliver an incredible customer experience.”
“White Stuff now boasts a highly composable tech stack that
capitalizes on MACH Alliance principles and gives them the ability
to integrate platform and platform data and then use that data to
quickly pivot and adapt,” said Mark Adams, senior vice president
and general manager of EMEA at BigCommerce. “Their customers are
ultimately the big winners here as White Stuff is able to add new
features that enrich the website experience.”
"Amplience works with the world's leading brands to create
incredible digital experiences,” said David Ross, vice president of
sales at Amplience. “When White Stuff approached us, we were
thrilled to be working with a company that cares as much about its
customers as we do. White Stuff prides itself on thoughtfully
designed, well-made clothes, and Amplience prides ourselves on
enabling our customers to create thoughtfully designed, well-made
digital experiences. It's a great match, and we're proud to be
working together."
“It was a pleasure working with the White Stuff team, along with
our partners at BigCommerce, Apply Digital, Akeneo, Amplience, and
Vue Storefront, and I couldn’t be prouder of the result,” said Eli
Finkelshteyn, CEO and co-founder of Constructor. “We’re big
believers at Constructor in the additional revenue and conversions
that can be driven by product discovery and on-site search software
that is actually made for ecommerce. Working with our partners in
composable commerce to switch White Stuff off their legacy,
one-size-fits-all solution to services that are tailor-made for
ecommerce, we’re thrilled with how things came together and with
the business results driven for White Stuff.”
White Stuff joins a growing group of fashion and apparel
merchants on the BigCommerce platform, including La Perla, Badgley
Mischka and Birdsnest. To explore BigCommerce’s fashion and apparel
ecommerce solutions, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open
software-as-a-service (SaaS) ecommerce platform that empowers
brands and retailers of all sizes to build, innovate and grow their
businesses online. BigCommerce provides its customers sophisticated
enterprise-grade functionality, customization and performance with
simplicity and ease-of-use. Tens of thousands of B2C and B2B
companies across 150 countries and numerous industries use
BigCommerce to create beautiful, engaging online stores, including
Ben & Jerry’s, Coldwater Creek, Molton Brown, S.C. Johnson,
Skullcandy, Ted Baker and Vodafone. Headquartered in Austin,
BigCommerce has offices in London, Kyiv, San Francisco, and Sydney.
For more information, please visit www.bigcommerce.com or follow us
on X, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240130233613/en/
Brad Hem pr@bigcommerce.com
BigCommerce (NASDAQ:BIGC)
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