ROFDA wholesalers, initially representing more
than 2,250 stores across the U.S., will launch new online retail
media networks powered by Instacart's Carrot Ads solution
SAN
FRANCISCO and CHICAGO, May 6, 2024
/PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery
technology company in North
America, and members of Retailer Owned Food Distributors
& Associates (ROFDA), a coalition of wholesale food
distributors cooperatively owned by their U.S. independent retail
grocer members, today announced that ROFDA wholesalers,
representing more than 2,250 stores, will leverage Carrot Ads to
power their retail media networks. This partnership enables
advertisers to drive sales at thousands of local independent
grocers more easily and efficiently, better supporting the
communities they serve.
Carrot Ads helps retailers and their wholesalers establish and
grow their retail media networks on their owned and operated
websites and apps. With Carrot Ads, these wholesalers and their
retailers gain direct access to Instacart Ads' expert grocery
advertising team, offering tools to monetize their websites and
providing valuable data and insights to grow their business and
strengthen customer relationships. Initial ROFDA participants
include but are not limited to Associated Food Stores, URM Stores,
Piggly Wiggly Alabama Distributing Company, Associated Grocers of
New England, Associated Grocers of Baton Rouge, and Affiliated
Foods Amarillo.
"As shopper marketing budgets have grown, a significant amount
of that funding has been directed towards larger retailers.
Independent retailers want to participate, but have not had the
tools or scale to do so until now. Instacart is committed to
helping local independent grocers succeed and we're excited to help
them build strong partnerships with brand advertisers to tap into
the booming retail media flywheel," said Nick Nickitas, General Manager, Local
Independent Grocery at Instacart and Founder of Rosie. "This
partnership reinforces our dedication to supporting retailers and
brands of all sizes, aiming to boost their sales and
profitability."
"This is one of the largest examples of cooperation and
collaboration across the independent grocery industry. Our goal is
to equip grocers with the tools, technology, and talent they need
to engage customers efficiently and succeed in an ever-changing
industry," said Jeff Pedersen,
President and CEO of ROFDA. "By strengthening our partnership with
Instacart and selecting Carrot Ads as a primary component of our
retail media network, we're paving the way for local retailers and
their wholesalers to innovate and connect with brands in new
ways."
"This group of ROFDA wholesalers collectively offer our CPG
marketer partners the opportunity to reach 24 million households, a
quarter of all households in the U.S. – many of which are in
underserved areas, " said Mike
Violette, ROFDA Chairman of the Board. "We're thrilled to
partner with Instacart to provide the support and technology our
independent retailers need to thrive, enhancing the shopping
experience for their customers while strengthening their presence
in the digital landscape."
Retail media continues to be one of the most effective
advertising channels, offering brands closed-loop insights, a
highly engaged audience, and a direct path to purchase. These
networks also unlock new revenue streams, improve customer
experiences, and build loyalty for retailers and their wholesale
partners by making it extremely easy to stand up a retail media
business.
For more information about Carrot Ads and Instacart Platform,
visit www.instacart.com/company/platform.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
About ROFDA
Retailer Owned Food Distributors and
Associates (known as ROFDA), is an organization of wholesale food
distributors that are owned by their U.S. retail independent retail
grocer members. ROFDA's focus is to create benefits for the
independent retail grocer member-owners through sharing
information; leveraging collective resources and developing tools
to assist them in competing against big-box stores.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/rofda-members-select-instacart-for-retail-media-network-302136496.html
SOURCE Instacart