Cutter & Buck Introduces Exclusive Performance Apparel Technology for Spring 2007, Cocona Natural Technology; All-Natural Techno
19 Septiembre 2006 - 10:45AM
Business Wire
Cutter & Buck (Nasdaq:CBUK), an upscale golf-inspired
sportswear and outerwear brand, has gone nuts over tech, literally.
The company is proud to be the first golf apparel brand to offer
Cocona Natural Technology, an advanced hybrid-carbon technology
that works by permanently embedding activated carbon derived from
coconut shells into fiber and yarns to deliver one of the most
effective moisture management systems available with added benefits
of unsurpassed cooling and drying, odor control and UPF protection.
The Cocona fabric technology represents an important enhancement to
the Cutter & Buck line of performance products, CB ProTec(TM).
Derived from the coconut shell, Cocona was first introduced in the
outdoor industry in 2005 and fast earned a reputation as one of the
most effective moisture and odor management fabrics available in
the marketplace, and was named one of Time magazine's top five
innovations for 2005. Cutter & Buck will offer Cocona
exclusively for Spring 2007 in key CB DryTec(TM) styles in their
Men's and Women's golf collections, including the Annika line and
Cutter & Buck's new sub-brand geared toward the next generation
of male golfers, CBUK. Each garment featuring Cocona technology is
characterized by a sporty, pieced look and active silhouette --
hinting at the incredible performance and physical comfort the
garment delivers. "We're very proud to be the first brand to bring
the Cocona technology to premium golf apparel," said Julie Snow,
vice president of design and merchandising for Cutter & Buck.
"Our Spring 2007 collection delivers style, quality, and now the
industry-exclusive for Spring 2007 with a technology that we
believe to be one of the most exciting offerings currently in the
marketplace." "When you look at leading golf apparel brands
dedicated to quality, design, heritage and innovation in the
marketplace today, one name is synonymous -- Cutter & Buck,"
said John Mitchell, senior vice president of apparel for Cocona
Natural Technology. "It only made sense for us to partner
exclusively with the gold standard in golf apparel brands to
introduce Cocona(TM) technology to the golf apparel market." Both
avid and recreational golfers alike recognize that when the
clothing against their skin is dry, they have greater comfort --
they keep warmer when it's cool and cooler when it's hot because
the body's natural cooling mechanisms are more effective regardless
of the elements. Cocona technology works by dispersing moisture
(body sweat) across an enormous surface area created by the
activated carbon particles, initiating a rapid evaporative cooling
effect similar to wiping a wet cloth across a blackboard. The
surface area created by the carbon particles is so great that a
men's CB DryTec shirt (size Large) has a similar surface area as a
football field. In addition to delivering cooling and dryness, CB
ProTec(TM) garments featuring Cocona also block odor thanks to the
carbon pore structures, keeping the wearer feeling fresh in a
lightweight fabrication. Unlike anti-microbial treatments, odor
molecules are naturally adsorbed and negated by the carbon
particles. Finally, approximately 98 percent of harmful UV rays are
blocked by the Cocona technology, equating to an Ultraviolet
Protection Factor (UPF) of 50+, the highest rating possible. CB
DryTec(TM) apparel featuring Cocona technology will not lose
performance over the life of the garment since the activated carbon
technology is embedded into the fiber. In fact, conventional
laundering and drying reactivates the technology and releases
trapped odors to completely refresh the garment. The wearer can
feel safe knowing that activated carbon is a completely natural
technology, commonly used to purify drinking water. Furthermore,
Cocona is considered a "green" technology, as it is a natural
renewable resource, and the readily available coconut shells used
in Cocona are a byproduct of the coconut industry. While other
performance fabrics are the result of chemical additives and
treatments, Cocona is a natural and safe solution that is both
scientifically sound and responsible. Cutter & Buck's expanded
performance offerings for Spring 2007 offer best-in-class
technologies, keeping the wearer comfortable and protected from the
elements. The result of years of rigorous research and development,
the CB ProTec(TM) family of innovative sportswear combines fashion
with the ultimate in performance fabrics, including: CB
WindTec(TM), CB WeatherTec(TM), CB SunTec(TM) and CB ThermaTec(TM),
CB DryTec(TM) and now, CB DryTec(TM) featuring Cocona. The other
newcomer to CBUK's performance offerings is NanoTex Coolest
Comfort(TM), which delivers enhanced performance through advanced
moisture wicking. NanoTex uses nanotechnology to transform the
molecular structures of fibers, resulting in fabrics that draw
moisture away from the skin, balance body temperature, retain
softness and create natural breathability. NanoTex(TM) technology
will also be introduced in the Cutter Performance Pant constructed
from breathable NanoTex(TM) easy care fabric that resists spills
and wrinkles in a comfortable stretch fit. Statements made in this
news release that are not historical facts are forward-looking
statements. Actual results may differ materially from those
projected in any forward-looking statements. Specifically, there
are a number of important factors that could cause actual results
to differ materially from those anticipated by any forward-looking
statements. Those factors include, but are not limited to, the
following: our ability to control costs and expenses, including
costs associated with our marketing initiatives; our ability to
maintain our relationships with our sponsored professional golfers;
relations with and performance of suppliers; our ability to carry
out successful designs and effectively advertise and communicate
with the marketplace and to penetrate chosen distribution channels;
our ability to appropriately price our products; the number of golf
rounds played, which may be impacted by severe weather-related
disasters and the weather in general; competition; risks related to
the timely performance of third parties, such as shipping
companies, including risks of strikes or labor disputes involving
these third parties; political and trade relations; the overall
level of consumer spending on apparel; and global economic and
political conditions. Finally, there may be other factors not
mentioned above or included in our SEC filings that may cause
actual results to differ materially from any forward-looking
statements. You should not place undue reliance on these
forward-looking statements. We assume no obligation to update any
forward-looking statements as a result of new information, future
events, or developments, except as may be required by securities
laws. About Cutter & Buck The company designs and markets
upscale sportswear and outerwear under the Cutter & Buck brand.
All Cutter & Buck products feature distinctive, comfortable
designs, high-quality materials and rich detailing. The company
sells its products through golf pro shops and resorts, specialty
retail shops, direct-to-consumer catalog, corporate sales and
online at cutterbuck.com.
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