This World Coconut Day, Visit “The Coconut Grove” from Vita Coco on Roblox for a New Giant Coconut, Fun Prizes, and To Give Back to Farming Communities
01 Septiembre 2023 - 7:30AM
The Vita Coco Company, Inc. (NASDAQ: COCO) is celebrating World
Coconut Day on Roblox, a global immersive platform where millions
of people connect and communicate daily, this September 2 by
introducing a new giant coconut just off the coast of Coconut
Island in “The Coconut Grove.” Visitors of The Coconut Grove can
play new mini games and challenges inside the giant coconut that
will teach them about responsible farming practices and help
support the brand’s Seedlings for Sustainability efforts.
The experience allows visitors to learn new
coconut facts, including the many ways coconuts can be used. They
will also earn CocoCoins™ and event points that can be redeemed for
exclusive avatar wearables.
On World Coconut Day, Vita Coco will donate $1 to its charity
partners in Brazil for every coconut seedling planted in The
Coconut Grove experience, up to $75,000. Vita Coco has already
distributed 100,000 seedlings to Seedlings for Sustainability
partners during its first matching program in The Coconut Grove in
April.
“World Coconut Day is an important day for us to celebrate
coconut farming communities around the world, and now, the
celebration can happen on Roblox too,” said Jane Prior, Chief
Marketing Officer at The Vita Coco Company. “The Coconut Grove
really took off when it launched in April, and we're excited to
continue wowing visitors with new additions to the game that are
not only fun, but have a real impact on coconut farming communities
in Brazil."
Since The Coconut Grove launched during Earth Week this year, it
has bridged the gap between the metaverse and physical world by
helping to support coconut farmers across the tropics and restore
communities across the U.S. as a result of actions within the
experience. To date, the experience has been visited more than 24
million times to virtually plant coconut seedlings, harvest
coconuts, and play mini games.
All in-experience purchases from The Coconut Grove go directly
toward Seedlings for Sustainability, which is an initiative of Vita
Coco’s social impact program, the Vita Coco Project. Last month,
the Vita Coco Project announced its expansion to Brazil, after
having distributed more than 370,000 seedlings and trees across the
world, including coconut growing countries like the Philippines and
Sri Lanka. Through Seedlings for Sustainability, Vita Coco will
distribute up to 10 million seedlings and trees globally by
2030.
To learn more about Vita Coco, visit vitacoco.com. You can also
connect with Vita Coco on Twitter, Instagram, and TikTok.
ABOUT VITA COCO
Vita Coco is the leading coconut water beverage brand,
celebrated for bringing the benefits of coconuts to the world.
Championed by informed consumers, health and wellness experts,
pro-athletes and celebrities for its nutrient-rich hydration, Vita
Coco’s portfolio now includes coconut juice, coconut milk, and
coconut oil. For more information, please visit vitacoco.com.
ABOUT THE VITA COCO COMPANY
The Vita Coco Company, Inc. was co-founded in 2004 by Michael
Kirban and Ira Liran. Pioneers in the functional beverage category,
The Vita Coco Company’s brands include the leading coconut water,
Vita Coco; clean energy drink, Runa; sustainable enhanced water,
Ever & Ever; and protein-infused water, PWR LIFT. With its
ability to harness the power of people and plants, and balance
purpose and profit, The Vita Coco Company has created a modern
beverage platform built for current and future generations. The
Vita Coco Company, Inc. is a B Corp™ and is incorporated as a
Public Benefit Corporation.
PRESS CONTACTMallory Smith, Dittoe
PR502-648-8446
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c9fa8fe0-91e5-4685-8ffd-44b9cb3bf529
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