Integrations with Order Management System
companies ADvendio, Boostr, Placements.io, and Vantage, as well as
Salesforce Media Cloud, will help retailers scale their media
businesses with simplicity and
agility
NEW
YORK, Oct. 29, 2024 /PRNewswire/ -- Criteo
(Nasdaq: CRTO), the commerce media company, today announced
collaborations with leading Order Management System (OMS)
companies, ADvendio, Boostr, Placements.io, and Vantage, as well as
Salesforce Media Cloud, on new integrations that aim to provide
Criteo retailer clients with increased flexibility when building,
managing, and scaling their retail media networks.
OMS platforms help retailers by simplifying and automating
processes like customer management, sales, inventory, and
invoicing. By partnering with OMS companies and Salesforce,
Criteo's retailer partners can manage their media networks
according to their own needs, while simultaneously harnessing
Criteo's unique access to 2,900 global brands to capture broader
demand beyond trade budgets. Retailers can also opt to partner with
certain OMS providers to build their own unified omnichannel
self-service front-ends that connect to both Criteo's offerings and
others, providing greater customization and brand control as they
continue to evolve their media networks.
Criteo's API will integrate with retailers' OMS platform of
choice to streamline, automate and enhance operational efficiency
for their sales teams. Retailers can plan and book campaigns within
their existing OMS platform or in Salesforce Media Cloud, which are
then automatically activated in Criteo's Commerce Yield platform
without requiring the end user to log into multiple platforms.
"As the retail media ecosystem expands and matures, we are
excited to provide retailers with a modular approach that's
centered on platform interoperability and vendor flexibility to
meet their diverse needs," said Melanie
Zimmermann, General Manager of Global Retail Media at
Criteo. "Our work to forge strong industry partnerships will allow
retailers to focus on what really matters – sustaining growth."
Retail media's market share continues to grow within the
digital advertising industry, with spending expected to increase by
more than $75 billion over the next
four years. As adoption skyrockets, Criteo's modular approach
enables retailers to more effectively compete in the ecosystem by
managing their programs with more operational efficiency.
For more information on Criteo's Commerce Yield platform and
broader retail media ecosystem, click here.
About Criteo
Criteo (NASDAQ: CRTO) is the
global commerce media company that enables marketers and media
owners to drive better commerce outcomes. Its industry leading
Commerce Media Platform connects thousands of marketers and media
owners to deliver richer consumer experiences from product
discovery to purchase. By powering trusted and impactful
advertising, Criteo supports an open internet that encourages
discovery, innovation, and choice. For more information, please
visit www.criteo.com.
Forward-Looking Statements Disclosure
This press
release contains forward-looking statements, including our
expectations regarding our market opportunity and future growth
prospects and other statements that are not historical facts and
involve risks and uncertainties that could cause actual results to
differ materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to innovate and respond to changes in
technology, uncertainty regarding our ability to access a
consistent supply of internet display advertising inventory and
expand access to such inventory, including without limitation
uncertainty regarding the timing and scope of proposed changes to
and enhancements of the Chrome browser announced by Google,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion (including related to changes in a specific country's
or region's political or economic conditions), the impact of
competition, uncertainty regarding legislative, regulatory or
self-regulatory developments regarding data privacy matters and the
impact of efforts by other participants in our industry to comply
therewith, the impact of consumer resistance to the collection and
sharing of data, our ability to access data through third parties,
failure to enhance our brand cost-effectively, recent growth rates
not being indicative of future growth, our ability to manage
growth, potential fluctuations in operating results, our ability to
grow our base of clients, and the financial impact of maximizing
Contribution ex-TAC, as well as risks related to
future opportunities and plans, including the uncertainty of
expected future financial performance and results and those risks
detailed from time-to-time under the caption "Risk Factors" and
elsewhere in the Company's SEC filings and reports, including the
Company's Annual Report on Form 10-K filed with the SEC on
February 23, 2024, and in subsequent
Quarterly Reports on Form 10-Q as well as future filings and
reports by the Company. Importantly, at this time, macro-economic
conditions including inflation and fluctuating interest rates in
the U.S. have impacted Criteo's business, financial
condition, cash flow and results of operations.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
Contacts
Criteo Public
Relations
Jessica Meyers,
j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre,
m.dambre@criteo.com
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SOURCE Criteo