Fluent, Inc. Launches Infuse Influencer Platform to Unlock New Customer Acquisition Opportunities for Advertisers
22 Agosto 2023 - 7:30AM
Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing
company, today announced the launch of Infuse, a proprietary
influencer platform designed to help brands reach incremental
audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects
brands with a growing community of creators, influencers, and
affiliates eager to promote exclusive brand offers. Streamlining
the partnership process from start to finish, Infuse allows
creators to discover and join campaigns, while working in lockstep
with brands to achieve their ROAS goals.
“Fluent’s strategic investment in the influencer space enables
advertisers to unlock new audiences, capitalizing on the popularity
of channels like TikTok and Instagram to reach younger
demographics,” said Cayla Gallo, VP of Growth at Fluent.
“Leveraging the trust and loyalty creators have built with their
followers, advertisers are able to access highly engaged audiences
with strong lifetime value.”
With Infuse, advertisers can tap into Fluent’s vast network of
over 5,000 micro- and nano-influencers to expand their reach,
selecting partners based on geo, platforms, network demographics,
and more. Fluent's proprietary influencer technology helps
advertisers streamline workflows, improve campaign efficiency, and
focus on performance, leveraging dynamic bidding to maximize
budgets.
“We’ve seen continued success among mobile gaming clients
leveraging Infuse to diversify their user acquisition strategy,”
said Matt Conlin, Co-Founder and Chief Customer Officer at Fluent.
“To meet growing demand from advertisers across our broader suite
of performance solutions, we look forward to expanding our
influencer solution into new app categories including social,
utilities, gambling, and more.”
To learn more about reaching highly engaged audiences through
Fluent's influencer marketing solution, connect with us here.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing
company that specializes in customer acquisition through its owned
and operated digital media portfolio. Leveraging cutting-edge data
science and a privacy-forward approach, Fluent enables advertisers
to reach hundreds of millions of engaged, high-intent customers
through exclusive inventory. With its proprietary optimization
technology, Fluent solutions are designed to drive business growth
and strong customer loyalty.
Established in 2010 and headquartered in New York City, Fluent’s
team of experts have invested billions of dollars in media across
its digital media portfolio to build a global audience. For more
information, please visit www.fluentco.com.
Forward-Looking Statements
This press release contains “forward-looking statements,” as
that term is defined under the Private Securities Litigation Reform
Act of 1995 (PSLRA), which statements may be identified by words
such as “expects,” “plans,” “projects,” “will,” “may,”
“anticipate,” “believes,” “should,” “intends,” “estimates,” and
other words of similar meaning. Such forward-looking statements are
subject to risks and uncertainties that are often difficult to
predict, are beyond our control and which may cause results to
differ materially from expectations. Readers are cautioned not to
place undue reliance on these forward-looking statements, which are
based on our expectations as of the date of this press release and
speak only as of the date of this press release. Readers are also
advised to consider the factors under the heading “Forward-Looking
Statements” and “Risk Factors” in the Company’s Annual Report on
Form 10-K, as may be supplemented or amended by the Company’s
Quarterly Reports on Form 10-Q and other SEC filings. The Company
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by law.
Contact Information:
Fluent, Inc. Media Relations marketing@fluentco.com
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