F&M Bank Unveils New Branding Including New Forward-Looking Logo and Shortened Brand Name
15 Mayo 2023 - 7:00AM
F&M Bank, a $3 billion community bank based in Archbold, Ohio,
is proud to unveil a new, forward-looking logo. The new logo will
be rolled out across the F&M market footprint throughout the
summer. All branded materials will be changed effective
immediately, while office signage will begin to change at all
locations starting in June. The signage project is expected to be
completed by September 2023.
The logo and shortened brand name from Farmers & Merchants
State Bank to F&M Bank was the culmination of a multi-year
brand exploration process. The new logo was inspired by F&M’s
desire to honor its legacy, while looking towards the future. The
three blue lines can subtly seen as the letter F for Farmers and
the three teal lines can be as the three lines in an M from the
bottom coming together in harmony to create a forward upward angled
motion toward future thinking and innovation.
“F&M’s mission remains as it always has, to nurture lasting
relationships with our customers, our employees, our communities
and our shareholders. Now we’re saying more, with a little less.
Our new modern logo and shortened brand name to F&M Bank honors
our legacy, while also appealing to a younger demographic and new
audiences as we enter new markets,” said Amy Cover, Chief Marketing
Officer.
F&M Bank has announced several expansion efforts for 2023,
including a new regional headquarters in downtown Fort Wayne,
Indiana as well as a new office in downtown Toledo, Ohio. The
Bank’s rebranding commits to their pledge that as times change,
F&M will change with them, by growing, adding new locations and
bringing new innovations to the way people bank.
“Our fresh look further strengthens the F&M brand and better
reflects our communities and the bank we’ve become. The new icon
captures who we are, where we’ve been and where we want to go, all
while preserving what we cherish most, the deep and meaningful
customer relationships our bank was built on,” continued Ms. Cover.
“We hope this change will prompt those in our markets who aren’t
familiar with us to get to know F&M.”
For additional information, you may contact Amy Cover, Chief
Marketing Officer at acover@fm.bank.
About F&M Bank: F&M
Bank is a local independent community bank that has been serving
its communities since 1897. F&M Bank provides commercial
banking, retail banking and other financial services. Our locations
are in Champaign, Fulton, Defiance, Hancock, Henry, Lucas, Shelby,
Williams, and Wood counties in Western Ohio. In Northeast Indiana,
we have offices located in Adams, Allen, DeKalb, Jay, Steuben and
Wells counties, and we have Loan Production Offices in West
Bloomfield, Michigan; Muncie, Indiana; and Bryan and Oxford,
Ohio.
Safe harbor statementPrivate
Securities Litigation Reform Act of 1995. Statements by F&M,
including management’s expectations and comments, may not be based
on historical facts and are “forward-looking statements” within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21B of the Securities Exchange Act of 1934, as amended.
Actual results could vary materially depending on risks and
uncertainties inherent in general and local banking conditions,
competitive factors specific to markets in which F&M and its
subsidiaries operate, future interest rate levels, legislative and
regulatory decisions, capital market conditions, or the effects of
the COVID-19 pandemic, and its impacts on our credit quality and
business operations, as well as its impact on general economic and
financial market conditions. F&M assumes no responsibility to
update this information. For more details, please refer to
F&M’s SEC filing, including its most recent Annual Report on
Form 10-K and quarterly reports on Form 10-Q. Such filings can be
viewed at the SEC’s website, www.sec.gov or through F&M’s
website www.fm.bank.
Company Contact: |
Investor and Media Contact: |
Lars B. EllerPresident and Chief Executive Officer Farmers &
Merchants Bancorp, Inc.(419) 446-2501 leller@fm.bank |
Andrew M. BergerManaging DirectorSM Berger & Company, Inc.
(216) 464-6400andrew@smberger.com |
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/84593bc5-0b4f-44c0-839b-912dd97f127c
A video accompanying this announcement is available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/70c4ffab-a76f-46b6-98b7-f3500aa68d80
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