FOX Weather Names Weather Channel Executive Jason Hermes as Vice President of Advertising Sales and Partnerships
09 Septiembre 2024 - 3:29PM
Business Wire
FOX Weather, FOX News Media’s free ad-supported streaming
television “FAST” weather service, has hired Jason Hermes as vice
president of advertising sales and partnerships, announced Trey
Gargano, executive vice president of FOX News Media advertising
sales. Hermes, who was most recently the vice president of content
marketing sales at The Weather Channel, will begin his new role
today reporting to Dan Realson, senior vice president for FOX News
Digital sales.
In making the announcement, Gargano said, “We are thrilled to
welcome Jason to the FOX Weather team as we’re certain his decades
of experience in developing and executing innovative strategies
will help drive monetization and operations across our growing
weather platform.”
Sharri Berg, president of FOX Weather, added, “As FOX Weather
has become ubiquitous across all viewing platforms, we’re pleased
to welcome Jason to the team, whose expertise in brand partnership
will ensure continued optimization across our rapidly expanding
audience.”
Hermes added, “In just three years, FOX Weather has become the
fastest growing weather service in the country and I am excited to
work with the team to help drive further innovations and brand
expansions.”
For the past four years, Hermes served as vice president of
content marketing sales at The Weather Channel. In this capacity,
he helped drive new revenue streams and brand partnerships for the
network. From 2017 to 2020, he led client development and
partnerships for NBC News where he worked to improve market
positioning and drive revenue growth for the NBC News Group.
Previously, Hermes spent seven years as a senior television,
digital and social media sales executive at NBCUniversal Media
where he overdelivered a guidance six straight years of more than
$30 million with an index ranging between 102% and 123%.
With nearly three decades in the advertising industry, Hermes
got his start in the business in the NBC Page Program where he
supported CNBC’s ad sales team. Throughout his tenure, he has held
various positions at new and emerging media outlets, including
Turner Media, AMC Networks, Martha Stewart Living Omnimedia,
datumRx and Corporación América.
A graduate of Xavier University, Hermes received a Bachelor’s
degree in Liberal Arts and Sciences.
FOX Weather is a 24/7 free ad-supported television service
(FAST) operated by FOX News Media. The service builds upon FOX News
Channel’s expansive news gathering units & FOX Television
Stations’ (FTS) added resources with a combined 120 meteorologists
for a comprehensive suite of weather products featuring local,
regional, and national reporting, in addition to live programming.
Utilizing multiple radar systems, including an immersive mobile 3D
radar, FOX Weather offers users an innovative approach to
forecasting, including coverage surrounding all weather patterns,
from immediate to long-term. Available at foxweather.com and
through the FOX Weather app for iOS and Android, FOX Weather is on
internet-connected TVs via the FOX News app, Samsung TV Plus, The
Roku Channel, Amazon News, Fire TV Channels, Amazon Freevee, Vizio
WatchFree+, Xumo Play, TCLtv+, LG Channels, Plex, Tubi, Pluto TV,
YouTube.com, Sling Freestream, DIRECTV STREAM, Hulu + Live TV,
Sling TV, YouTube TV, Fubo, Cox Communications, Verizon Fios,
Spectrum, Optimum, DISH Network, Audacy and Tune-In. FOX Weather is
also accessible across FTS’s full Diginet footprint, including New
York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco,
Atlanta, Houston, Washington, Phoenix, Seattle, Tampa Bay,
Minneapolis, Detroit, Orlando, Milwaukee, and Austin.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240909208030/en/
FOX Weather Contact:
Courtney Ur: 212.301.3851 or Courtney.ur@fox.com
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