G FUEL and FaZe Team Up on
Community-Focused Initiatives, Launching with FaZe's Month-Long
Subathon
LOS
ANGELES, Sept. 1, 2024 /PRNewswire/ --
Today, FaZe Clan, one of the most prominent and influential
gaming organizations in the world, and G FUEL, the leading energy
drink formula for gamers and creators, announced the revival of a
new multi-year, multi-million-dollar sponsorship and licensing
deal.
This partnership is one of the largest transactions in
GameSquare's history, where FaZe Media will receive an equity
component in G FUEL as part of the contract, further aligning the
two companies' core community-focused values and fostering deeper
collaboration to drive growth and engagement within the gaming
ecosystem. This marks FaZe Media's first long-term sponsorship
deal, highlighting the brand's commitment to building sustainable
and impactful relationships within the industry.
"Reuniting with G FUEL is a full circle moment for us,"
said FaZe Banks, CEO of FaZe Media and founder of FaZe Clan. "As we
focus on reconnecting with our roots, this partnership represents
more than just a business deal—it's a revival of the legendary
history from the OG FaZe days. We're excited to kick off this new
chapter with G FUEL and look forward to creating content and new
products together."
To kick off the partnership, G FUEL will be the presenting
sponsor for the FaZe Clan Subathon, a month-long streaming marathon
running in September. During the Subathon, the FaZe House will be
renamed the "FaZe G FUEL House" as an homage to FaZe Clan's
original NYC house that G FUEL sponsored back in 2014. The Subathon
event will set the tone for the renewed partnership, showcasing the
power of UGC and the influence of FaZe's creators. FaZe Media and G
FUEL will also launch in-person collaborations and co-branded
products throughout the partnership to further solidify the synergy
between energy drinks and gaming culture.
"I've always felt that the original G FUEL and FaZe partnership
was best-in-class, so working with Banks and the FaZe team to
reignite this collaboration and deepen our relationship within our
diverse community of fans, customers, creators, and partners is
exciting. This comes at a perfect time; with FaZe pushing
boundaries and nurturing the next generation of content creators,
we are continuing to innovate with new products and categories to
meet the needs of our evolving customer base. As our partnership
takes shape, we're excited to drive engagement across the global
gaming and creator communities," said G FUEL CEO Bryan Crowley.
The partnership emphasizes a strategic focus on content from
FaZe's renewed talent roster, which has been attracting rapidly
growing audiences with live streaming viewership tripling in
July 2024 (Stream Hatchet). The
formation of FaZe Media put control back in the hands of creators
and after a historic relaunch in April of this year, the brand's
content and community has been reignited. By partnering with G
FUEL, FaZe aims to further this reinvigoration, avoiding corporate
branded content and prioritizing authentic, organic creativity from
the talent.
G FUEL has a strong record of successful creator partnerships,
crafting authentic, trend-setting formulas for gaming culture
enthusiasts. This collaboration builds on a celebrated lineup of
influencer-driven creations, including hits like Jynxzi, PewDiePie,
Ninja, Butters, FaZe Rug, and more, paving the way for future
product launches and giveaways. An early adopter, G FUEL continues
to be a leader in bringing communities the best products,
collectibles, and experiences for pop culture, gaming, and
lifestyle enthusiasts.
With FaZe's heightened focus on bringing the brand back to its
origins, reuniting with G FUEL is a natural step in reviving the
true meaning of FaZe.
About G FUEL
G FUEL is a game-changing,
performance-driven alternative to standard energy and hydration
products. Founded in 2012, G FUEL boasts an expansive, Zero Sugar
product lineup that includes its signature Energy Formula in powder
tub, stick packs and ready-to-drink cans, a powdered Energy +
Protein Formula and powdered Hydration Formula. G FUEL maintains
the industry's largest and most passionate community of fans, with
a global social media footprint of over 500 million followers and
product distribution to over 125 countries. Thanks to its years of
proven success and resonance in gaming and entertainment, G FUEL
has forged iconic partnerships with pop culture creators,
professional athletes, major game publishers and
internationally-recognized entertainment
studios.
Join the movement today at GFUEL.com and follow us on
social media @GFuelEnergy.
About FaZe Clan
FaZe Clan is one of the most prominent
and influential gaming organizations in the world. Created by
gamers, for gamers, FaZe began in 2010 by a group of internet kids
who turned their passion into a successful career path and formed a
die-hard community along the way. Today, FaZe Clan represents a
vast roster of creators who aim to inspire the next generation in
making their dreams a reality.
FaZe operates across multiple verticals designed to reimagine
gaming, sports, culture and entertainment. FaZe has partnered with
blue-chip brands such as Porsche, GHOST® and McDonald's, and
record-breaking fashion and lifestyle collaborations featuring
Nike, Takashi Murakami, Lyrical
Lemonade and more - all centered around its top-tier talent
collective with gaming rooted at the core. Reaching over
240M followers across social
platforms globally, FaZe's roster consists of world-class gamers,
streamers, content creators and esports professionals known for
delivering disruptive, original content and its gaming division
houses 10+ competitive esports teams.
For more information, visit www.fazeclan.com, and follow FaZe
Clan on Twitter, Instagram, YouTube, TikTok, and Twitch.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:
GAME) mission is to revolutionize the way brands and game
publishers connect with hard-to-reach Gen Z, Gen Alpha, and
Millennial audiences. Our next generation media, entertainment, and
technology capabilities drive compelling outcomes for creators and
maximize our brand partners' return on investment. Through our
purpose-built platform, we provide award winning marketing and
creative services, offer leading data and analytics solutions, and
amplify awareness through FaZe Clan, one of the most prominent and
influential gaming organizations in the world. With one of the
largest gaming media networks in North
America, as verified by Comscore, we are reshaping the
landscape of digital media and immersive entertainment.
GameSquare's largest investors are Dallas Cowboys owner
Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
Media Relations
G FUEL
Email: gfuelpr@thestorymob.com
FaZe Media:
Chelsey
Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
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SOURCE G FUEL