The power of direct-to-consumer (D2C) retail is on the rise,
with 58% of respondents preferring to purchase directly from a
brand's website
PETAH-TIKVA, Israel, Nov. 22,
2022 /PRNewswire/ -- Global-e Online Ltd. (Nasdaq:
GLBE), the global leader of direct-to-consumer (D2C) cross border
e-Commerce enablement, today released the findings of its seminal
Cross-Border e-Commerce Shopper Survey- a Dive into Consumer
Behavior and Preferences. The survey, commissioned by Global-e,
and carried out by Censuswide, was comprised of 9,000 consumers
across nine different markets who, in the last year, have made a
purchase online from a retailer based outside of their country.
The results speak to the remarkable rise of D2C e-commerce,
particularly for consumers buying across borders. When asked their
preferred platform for buying a branded product, over half of
respondents (58%) said they prefer buying directly from a brand's
website, beating out marketplaces (40%) and local resellers (35%).
When shopping online, respondents also indicated that the main
drivers of cross-border shopping are product price (47%), wider
variety of products (37%) and better quality (28%).
With shoppers looking outwards, brands are finding new ways to
directly engage with global consumers to catch their attention.
Social media has become a popular tool for shoppers to become
acquainted with brands, with 75% of respondents reporting they
purchased from a brand after engaging with it on at least one
social network. Also, both Millennial (54%) and Gen-Z (55%)
consumers report social media as their number one channel
for discovering international brands, topping online marketplaces
such as Amazon and eBay. Among these channels, Instagram remains
the favored platform among shoppers to engage directly with brands
and ultimately, make a purchase (62%). However, TikTok is
undisputedly on the rise, with over half of Gen Z consumers (60%)
choosing it as their preferred channel.
Additional key findings in the report include:
- Nearly half of respondents (43%) would shop again directly from
an international website they already made a purchase from if the
shopping experience was easy and streamlined.
- Respondents are willing to shop cross-border for many different
categories, including clothing & accessories (61%), electronics
& tech (30%), health & beauty (30%), and jewelry &
watches (26%).
- When asked why they would abandon their cart, half of
respondents (50%) cited shipping cost too expensive, followed by
delivery time too lengthy (42%) and unclear return policy (26%).
25% will not place an order if they are not provided with the final
cost of their purchase.
- Over half (53%) of consumers made their most recent
cross-border online purchase using a mobile device.
"Supply chain disruptions and rampant inflation brought on by
major global events have cemented for retailers and brands the
importance of reaching more customers across more geographies
through global e-commerce," said Nir
Debbi, Founder and President of Global-e. "Selling online to
markets worldwide enables brands to establish new revenue streams
and minimize their risk, while still accommodating consumers'
constantly evolving spending habits. This survey reinforces that
shoppers are increasingly making purchases directly from
international brands and are keen to be geographically agnostic.
But it's critical that retailers hear their demands, so they can
build sustainable and successful cross-border strategies."
To download a copy of the report, please visit here.
About Global-E Online Ltd.
Global-e (Nasdaq: GLBE) is the world's leading platform
enabling and accelerating global, Direct-To-Consumer cross-border
ecommerce. The chosen partner of hundreds of brands and retailers
across the United States, Europe and Asia,
Global-e makes selling internationally as simple as selling
domestically. The company enables merchants to increase the
conversion of international traffic into sales by offering online
shoppers in over 200 destinations worldwide a seamless, localized
shopping experience. Global-e's end-to-end ecommerce solutions
combine best-in-class localization capabilities, big-data
best-practice business intelligence models, streamlined
international logistics and vast cross-border experience, enabling
international shoppers to buy seamlessly online and retailers to
sell to, and from, anywhere in the world. For more
information, please visit: www.global-e.com
Press Contact:
Headline Media
Garrett Krivicich
Globale@headline.media
+1 786-233-7684
View original
content:https://www.prnewswire.com/news-releases/millennials--gen-z-report-social-media-as-top-channel-for-discovering-international-brands--global-e-survey-finds-301684921.html
SOURCE Global-e