Gemstar-TV Guide Unveils New Mobile Entertainment Offering
01 Abril 2008 - 6:30AM
Business Wire
Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading
media, entertainment and technology company, announced today the
launch of a new mobile Web site, M.TVGuide.com, which optimizes the
TVGuide.com experience for browsing via mobile Web-enabled cellular
phones. This product furthers the company�s goal of providing TV
news, information and guidance services across platforms anytime,
anywhere. �TV Guide has established itself as the authoritative TV
insider through TVGuide.com, the TV Guide Network and TV Guide
magazine. The next logical move was to package the TV Guide
experience for mobile phones in a manner that supports similar
levels of engagement, interaction, visual interest and the quality
experience that TV fans have come to expect from us,� said Bob
Shallow, vice president and general manager of TV Guide�s Mobile
Entertainment Group. �M.TVGuide.com is essentially TVGuide.com to
go. Users get the same deep dives into their favorite shows, the
easy navigation, and the community aspects through access to TV
Guide editor blogs and mobile chat rooms, but now, they can get it
all on their mobile phone.� Specifically, the TV Guide mobile Web
offering provides a 14-day look ahead at localized TV listings
complete with episode descriptors. Series and show reminders can be
sent via text messages to users� cell phones. Users can browse
Breaking Entertainment News, What�s On TV with recommendations for
Tonight�s TV, recaps of Last Night�s TV and other insider
information. Customized settings such as My Favorite Shows and My
Favorite Channels are based on pre-determined preferences. This
level of personalization means users can sort through the TV
universe more quickly. The mobile offering builds on TV Guide�s
unique standing as the provider of anytime, anywhere TV guidance
solutions, enhanced meta-data and rich editorial content. Mr.
Shallow added, �Nearly 25 percent of our existing user base falls
within the 25-34 year old range. Our new service plays to the
preferences and demands of this extremely connected market, helping
them stay close to their favorite TV shows.� M.TVGuide.com is
ad-supported and available to all consumers with Web-enabled cell
phones; standard data charges apply. Visit M.TVGUIDE.COM from your
wireless browser or Text MOBILE to MYTVG (69884) to have the link
sent directly to Web-enabled mobile phones. About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. (the �Company�) (NASDAQ: GMST)
is a leading global media, entertainment, and technology company
that develops, licenses, markets and distributes products and
services that maximize the video guidance and entertainment
experience for consumers. The Company's businesses include:
television, publishing, and new media properties; interactive
program guide services and products; and intellectual property
licensing. Additional information about the Company can be found at
www.gemstartvguide.com. This news release may contain
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, as amended. Any such
forward-looking statements are not guarantees of future performance
or results and involve risks and uncertainties that may cause
actual performance or results to differ materially from those in
the forward-looking statements, including risks and uncertainties
related to the timely availability and market acceptance of
products and services incorporating the Company's technologies and
content; our investments in new and existing businesses; the impact
of competitive products and services; the pending acquisition of
the Company by Macrovision Corporation and events and circumstances
related thereto; and the other risks detailed from time to time in
the Company's SEC reports, including the most recent reports on
Forms 10-K, 10-Q and 8-K, each as it may be amended from time to
time. The Company assumes no obligation to update these
forward-looking statements. Note to Editors: Gemstar, TV Guide, TV
Guide Mobile, TVGuide.com and M.TVGUIDE.COM are trademarks or
registered trademarks of Gemstar-TV Guide International, Inc.
and/or its subsidiaries. The names of other companies, products and
services used herein are for identification purposes only and may
be trademarks of their respective owners.
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