Seamless AI-Powered Solutions and Consumer
Platform Innovations Deliver Unparalleled Ease, Confidence and
Faster Refunds
Intuit Inc. (Nasdaq: INTU), the global financial technology
platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and
Mailchimp, today announced its tax platform offerings for personal
and small business filers. New innovations and seamless
integrations across Intuit’s AI-driven expert platform deliver an
accurate and personalized "done-for-you" tax filing experience with
speed, guaranteeing maximum refunds faster. Extending its efforts
to empower taxpayers beyond tax season, Intuit now also helps
customers make smart money decisions year round for an even better
tax outcome next year.
“Receiving a tax refund is a pivotal moment in the financial
lives of millions of Americans each year, so we’re laser focused on
eliminating the work and worry of tax filing, delivering the best
‘done-for-you’ tax prep experience on the market that puts maximum
refunds guaranteed into customers' pockets faster,” said Executive
Vice President and General Manager of Intuit's Consumer Group, Mark
Notarainni. “With our connected consumer platform we go even
further, empowering customers across Credit Karma and TurboTax with
year-round insights and personalized recommendations, so we can
help our customers navigate their financial journey beyond tax
season.”
Intuit's AI-Powered TurboTax Experts Deliver Personalized,
Transparent Tax Prep in Just 2 Hours
The assisted tax preparation method is plagued with inefficiency
for tax filers and tax preparers. It is time-consuming, manual, and
expensive, with little price transparency. Intuit’s AI-driven
expert network delivers full service, assisted tax prep with a live
tax expert in a modern, tech-enhanced, and convenient experience
from start to finish.
Now filers can have their tax year 2024 taxes prepared for them
in as little as two hours. Through Intuit’s AI-driven expert
network, customers are connected virtually with a qualified tax
expert with experience in their tax situation and complexity,
directly through TurboTax, the Credit Karma app, or QuickBooks
Online. Whether filing personal or small business taxes, Intuit
customers can get their taxes done for them with confidence knowing
that TurboTax experts have the power of Intuit’s AI platform at
their fingertips flagging the highest deductions, credits, and
accuracy along the way.
With approval from customers, Intuit’s AI algorithms analyze
customer information to quickly match them with the best-suited
TurboTax expert from its nationwide network of 12,000 experts,
including CPAs, EAs, and tax attorneys. Once matched, TurboTax’s
tax document import and upload capabilities make sharing tax data
with their experts a breeze, dramatically improving speed,
accuracy, and ultimately providing customers with access to their
money quickly. A new real-time progress tracker within the TurboTax
iOS mobile app makes it easy for customers to go about their day,
easily following their expert's progress. The tracker indicates
when the tax expert has questions, progressed, or is done,
eliminating the uncertainty that comes with traditional tax prep
methods. Upfront and transparent pricing ensures there are no
surprise fees.
Only through TurboTax Live Assisted can customers who choose to
prepare their own taxes also connect with experts on-demand via
phone, video call, or chat to gain the confidence they need.
TurboTax Live Assisted is also the only tax filing solution on the
market that provides customers an expert final review at no added
cost, ensuring 100 percent accuracy and maximum refund
guaranteed.
With a nationwide network of personal and small business tax
experts who have on average 12 years of experience each, Intuit is
putting expertise in the pockets of its customers, giving them the
knowledge they need to make smart money decisions.
Intuit’s AI-Driven Platform Delivers ‘Done-For-You’
Taxes
For millions of Americans, the tax refund, averaging over
$3,000, represents the largest paycheck of the year.1 Getting fast
access to those funds can be critical. However, preparing taxes can
be stressful and confusing, and filers can waste unnecessary time
manually entering information from their tax forms, which can lead
to unintended mistakes, or answering questions that aren’t relevant
to their situation. For those who choose to file their tax year
2024 taxes on their own, TurboTax, built on Intuit’s AI-driven
expert platform, offers a personalized, fast, and
confidence-inspiring tax preparation and filing experience with
built-in guidance, and faster access to their refunds.
TurboTax’s industry-leading tax document auto-fill capabilities
offer broad support of tax document import, upload, and photo
capture. Customers have multiple methods to automatically enter
their data, including simple document import from more than 350
financial institutions. Intuit’s AI platform then auto-fills the
majority of tax returns, minimizing manual data entry, and enabling
a truly "done-for-you" tax filing experience. Continuing to build
on the previously announced Intuit Assist, customers receive
thorough and personalized explanations throughout the filing
process, ensuring customers understand the “why” behind the
numbers, adding to their confidence that their taxes are done
right. While automated workflows anticipate the filer’s needs,
serving up real-time accuracy checks as customers complete their
return.
Seamless integrations across TurboTax and Credit Karma, and
TurboTax and QuickBooks, eliminate the need for customers to juggle
multiple financial apps. New this year, year-round personalized tax
insights and suggestions ensure Credit Karma customers get the best
tax outcome on their life events throughout the year. These
integrations, combined with Intuit’s AI-driven document import and
auto-fill technology further streamlines data entry for Intuit
customers across its platform.
TurboTax continues to offer its faster refund solutions.
Customers can get their refund with speed through Intuit’s Up To 5
Days Early2 with Credit Karma Money3. And with its online Refund
Advance loan,4 approved customers can get up to $4,000 into a
Credit Karma Money account in as little as 60 seconds after IRS
acceptance of their tax filing,5 with $0 loan fees, 0% APR, and no
credit score impact.6
Intuit's Consumer Platform Helps Customers Make Smart Money
Decisions at Tax Time and Beyond
Seamlessly connecting TurboTax and Credit Karma, Intuit's
consumer platform empowers customers to make smarter money
decisions at tax time and beyond. Starting this January, Credit
Karma members will receive personalized tax-impacting insights
throughout the year, ensuring they get the best possible tax
outcome when the time comes to file their taxes directly within the
app’s powered-by-TurboTax experience. For instance, customers with
mortgages might receive a mortgage interest deduction insight that
conveys the estimated figure they can deduct from the interest
they've paid on their home loan.
Directly within the Credit Karma app, Intuit’s AI platform will
automatically organize tax documents, transfer relevant data, and
auto-fill a majority of the customer’s return, eliminating manual
entry and reducing accidental customer typos. After they’ve
completed filing, Credit Karma members are able to optimize their
money and take advantage of financial opportunities.
Intuit’s consumer platform delivers a truly personalized,
‘done-for-you’ financial experience, empowering customers to make
smart money decisions, take steps to improve their financial health
year-round, and achieve their best tax outcome, guaranteed.
Pricing and Availability
Tax year 2024 TurboTax products are available today, Dec. 5,
2024, in English and Spanish at www.TurboTax.com, the Apple App
Store, and Google Play Store. QuickBooks tax products are also
available today at QuickBooks.com. Credit Karma tax filing products
will be available via the Credit Karma app in English this Jan.
2025 and timed to the start date for individual tax returns.
TurboTax Business Tax Live Assisted and Live Full Service
offerings are for small businesses, including S-corps, LLCs, and
partnerships, and are available in English today and in Spanish in
Feb. 2025. For a limited time, business tax filers receive 20% off
personal taxes filed with TurboTax, and those who do not have a
QuickBooks account will be offered a 30-day QuickBooks Online trial
(starting in Jan. 2025).
About Intuit
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With
approximately 100 million customers worldwide using products such
as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe
that everyone should have the opportunity to prosper. We never stop
working to find new, innovative ways to make that possible. Please
visit us at Intuit.com and find us on social for the latest
information about Intuit and our products and services.
Disclaimer details:
1 $3,004 is the average refund amount American taxpayers
received in the 2024 filing season based on IRS data as of October
18, 2024.
2 Up To 5 Days Early with Credit Karma Money: To be
eligible, you don’t need to file your taxes with a particular tax
prep service. However, you will not be eligible if you choose to
pay your tax preparation fee using your federal tax refund or
choose to take a Refund Advance loan. 5-day early program may
change or discontinue at any time. Up to 5 days early access to
your federal tax refund is compared to standard tax refund
electronic deposit and is dependent on and subject to IRS
submitting refund information to the bank before release date. IRS
may not submit refund information early.
3 Banking services provided by MVB Bank, Inc., Member FDIC.
Maximum balance and transfer limits apply. A maximum of 6
withdrawals per monthly savings statement cycle may apply.
4 Refund Advance is a loan issued by First Century Bank, N.A. or
WebBank, neither of which are affiliated with MVB Bank, Inc.,
Member FDIC. Refund Advance loans issued by First Century Bank,
N.A., are facilitated by Intuit TT Offerings Inc. (NMLS # 1889291),
a subsidiary of Intuit Inc. Refund Advance loans issued by WebBank
are facilitated by Intuit Financing Inc. (NMLS#1136148), a
subsidiary of Intuit Inc. Terms apply. Learn more here:
https://turbotax.intuit.com/refund-advance.
5 IRS accepts returns starting late-Jan. Acceptance times vary.
Most customers receive funds within 15 minutes of acceptance.
6 Refund Advance and 5 Day Early Program not to be combined.
See guarantee details at turbotax.intuit.com/guarantees/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241205349870/en/
Intuit TurboTax contact: Karen Nolan Karen_Nolan@intuit.com
PR Agency, Hunter PR contact: Becky Brand
bbrand@hunterpr.com
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