BEIJING, Aug. 4, 2022 /PRNewswire/ -- iQIYI,
an innovative market-leading online entertainment service in
China, is excited to dedicate a
rich selection of online content and offline activities to the
"Qixi" Festival, the Chinese Valentine's Day. iQIYI remains
committed to delivering users with creative entertainment
experiences that break the boundary between on- and offline
entertainment.
A rich content ecosystem with high-quality romantic
content
The latest addition to iQIYI's already rich content library,
Almost Love, an iQIYI-produced romantic film that chronicles
the touching romantic journey of a young couple, is set to hit
cinemas nationwide on Aug. 4. Before
its official premiere, Almost Love has been screened in
close-door events in nearly 100 cities across China and received raving reviews. Viewers
noted the heart-pricking plotline and nuanced storytelling of the
film, commenting that the realistic yet thought-provoking film far
exceeded their expectations.
![A Poster of "Almost Love" A Poster of "Almost Love"](https://mma.prnewswire.com/media/1872356/A_Poster_Almost_Love.jpg)
Also to celebrate this Qixi Festival, iQIYI has set up a
Qixi-themed section on the platform to feature romance-themed
content such as Love The Way You Are, Forever and Ever,
Moonlight, Sweet Teeth, and Love Under The Full Moon.
In addition to Love The Way You Are, iQIYI's romance-themed
Sweet On Theater has also announced in May the upcoming release of
four additional romantic dramas—Love Between Fairy and Devil,
See You Again, Mr. Bad, and Love In Time—further
enriching iQIYI's already strong offering of romantic content.
Leveraging content ecology to deliver innovative
entertainment experience
iQIYI's commitment to providing users with quality entertainment
goes beyond the creation of premium content. The company actively
explores the options afforded by the latest technology innovation
as it seeks new ways to connect between the viewers and the
content. On this Qixi, the Sweet On Theater makes its first
appearance on Baidu's metaverse platform XiRang. With the chance to
win special awards such as an iQIYI annual membership, users of the
XiRang app are invited to participate in a "treasure hunt" where
they could find clues connected to different Sweet On programs.
Other iQIYI-curated Qixi celebrations likewise showcase iQIYI's
dedication to delivering entertainment experiences that break the
online-offline boundary. For instance, the original iQIYI variety
show The Rap of China 2022
and iQIYI's Sweet On Theater are hosting a contest for romantic
phrases that rhyme.
iQIYI is also hosting offline activities across China to celebrate Qixi. For example, an event
in Chongqing city invites couples
to embrace and celebrate love as it shows the classic scenes from
the Sweet On Theatre. Several shopping malls in the cities of
Jiangmen of Guangdong province and
Yantai of Shandong province will
also feature exhibitions co-launched between the Sweet On Theater
and the Hong Kong jewelry brand
3DG Jewelry. Lastly, as murder mystery games have become
increasingly popular in China,
users can obtain a discount for NINES, a murder mystery game shop
in China, after they bookmark the
Sweet On Theater on the iQIYI app.
With these online and offline activities, iQIYI is committed to
providing an integrated and romantic entertainment experience for
users during Qixi.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI