This collaboration drives innovation in motorsports through
real-time cloud-based telemetry data, enhancing performance,
efficiency, and race strategy
AZOUR, Israel, Aug. 14,
2024 /PRNewswire/ -- Ituran Location and
Control Ltd. (Nasdaq: ITRN), a global leader in vehicle
telematics and location-based services, is proud to announce a
partnership with Microsoft and Porsche, bringing cutting-edge
real-time data telemetry technology to the world of motorsports for
the Porsche Carrera Cup motor race. This collaboration leverages
advanced real-time data collection, transmission, and cloud-based
analysis, empowering Porsche racing teams to optimize performance
during races. The technology underwent rigorous testing throughout
the 2023 season in Brazil and for
the current 2024 season of the Porsche Carrera Cup, it is fully
operational in Brazil,
Argentina and Portugal.
The Porsche Carrera Cup is a motor racing series dedicated to
Porsche sports cars, specifically focusing on Porsche 911 GT3
vehicles. This series is known for its high-performance cars, all
of which are identical, which means that success largely depends on
the skill of the driver and the strategy of the team and its
engineers, rather than differences in car performance.
As technology becomes increasingly critical in competitive
environments, the Porsche Carrera Cup, in collaboration with
Microsoft and Ituran, has embraced innovation by enabling live data
telemetry from all racing vehicles. All the telemetry data is
collected and transmitted via the public mobile network in
real-time to the Microsoft Azure cloud, through an Ituran
telematics device installed and connected inductively to the
Porsche sportscar's data network. This allows the various Porsche
engineering teams to make quick, informed and actionable decisions
in real-time during races, improving driver and car performance,
and increasing the likelihood of success. It also increases safety
by diagnosing in real-time situations where malfunctions may occur,
thereby preventing damage to cars and potential driver injury.
Eyal Sheratzky, CEO of Ituran, commented: "We are
incredibly proud to be part of this pioneering initiative, working
with leading car manufacturer, Porsche, as well as the world's
leading software company, Microsoft. Furthermore, motorsports
represent the cutting-edge of what is possible in 2024 and the fact
that Ituran technology is the heart of the Porsche racing car
telemetry system, demonstrates our technological leadership.
"We see the transformative impact of this technology to the
Porsche Carrera Cup, by empowering the racing teams to make key
real-time strategic decisions through instant, data-driven insights
that can determine the outcome of a race. This project reflects our
vision for the future, continually innovating for the connected-car
and bringing the very latest technologies to Ituran's products and
services. We are already looking to leverage the new capabilities
developed for this project throughout our business."
Please see the video with English subtitles describing the
event and Ituran's
technology: https://www.youtube.com/watch?v=bKK0H2Q4WMA.
About Ituran
Ituran is a leader in the mobility technology field, providing
value-added location-based services, including a full suite of
services for the connected-car. Ituran offers Stolen Vehicle
Recovery, fleet management as well as mobile asset location,
management and control services for vehicles, cargo and personal
security for the retail, insurance industry and car manufacturers.
Ituran is the largest OEM telematics provider in Latin America. Its products and applications
are used by customers in over 20 countries. Ituran is also the
founder of the Tel-Aviv based
DRIVE startup incubator to promote the development of smart
mobility technology.
Ituran's subscriber base has been growing significantly since
the Company's inception to over 2.3 million subscribers using its
location-based services with a market leading position in
Israel and Latin America. Established in 1995, Ituran has
approximately 2,800 employees worldwide, with offices in
Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada
and the United States.
For more information, please visit Ituran's website, at:
www.ituran.com.
Video: https://www.youtube.com/watch?v=bKK0H2Q4WMA
Logo:
https://mma.prnewswire.com/media/1972820/3820388/Ituran_logo.jpg
Company Contact
Udi Mizrahi
udi_m@ituran.com
Deputy CEO and VP Finance, Ituran
(Israel) +972 3 557 1348
International Investor Relations
Ehud Helft
ituran@ekgir.com
EK Global Investor Relations
(US) +1 212 378 8040
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SOURCE Ituran Location and Control Ltd.