Fred Rogers Productions, the children’s educational media
organization behind the hit series Daniel Tiger’s
Neighborhood, and 9 Story Brands, its worldwide
licensing agent for the popular brand, together with toy partner
JAKKS Pacific and retail marketing agency Licensing
Street, have secured a new retail program for the much-loved
preschool property in Macy’s Toys ‘R’ Us shops.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231106943138/en/
Daniel Tiger’s Neighborhood Toys to
Arrive at Macy’s Toys ‘R’ Us – Just in Time for Holiday 2023!
(Photo: Business Wire)
The assortment includes eight Daniel Tiger’s Neighborhood
toy skus rolling out to 200+ Macy’s Toys ‘R’ Us shops across the
U.S. this month.
Among the toys headed to store shelves are Daniel Tiger’s
Neighborhood Deluxe Trolley, Daniel Tiger’s Neighborhood Family and
Friends Figures, Daniel Tiger’s Neighborhood Goodnight
Daniel Tiger, and an assortment of mini figures, feature and
jumbo plush. One of the new items, Daniel Tiger’s
Neighborhood Ultra Jumbo Daniel Tiger plush, is a Macy’s
Toys ‘R’ Us exclusive for fall 2023 and will be featured in the
retailer’s holiday toy catalog.
The special toy collection will join an assortment of Daniel
Tiger’s Neighborhood-brand products currently available online
at Macy’s Toys ‘R’ Us, including books and games.
“We’re delighted to work with 9 Story Brands and JAKKS Pacific
to bring the imaginative world of Daniel Tiger’s
Neighborhood to Macy’s Toys ’R’ Us shoppers,” said Matt Shiels,
Vice President of Business and Legal Affairs, Fred Rogers
Productions. “Children and families now will be able to experience
the product range in a fun and exciting, play-focused environment
that lets them immerse themselves in the wonder of these new
toys.”
“We are excited to see Daniel Tiger’s Neighborhood toys
return to Toys ‘R’ Us, where the brand originally launched,” said
Kyra Halperin, VP, Consumer Products for 9 Story. “With over 10
years on air, the demand for Daniel Tiger products continues to
grow. We look forward to continued collaboration with our valued
partners to enhance fans' connections to the brand.”
“We are excited to launch this partnership with Macy’s Toys ‘R’
Us as a perfect destination for Daniel Tiger, creating a
storytelling experience where kids, parents, and grandparents can
bring these beloved characters home,” said Tracy Warshauer, SVP of
Marketing at JAKKS Pacific.
Click here for more information on the new toys and to download
images.
Premiering in 2012, Daniel Tiger’s Neighborhood is now in
its sixth season on PBS KIDS. The series is co-produced by Fred
Rogers Productions and 9 Story Media Group and animated by 9
Story’s award-winning animation studio, Brown Bag Films. 9 Story
Brands holds worldwide licensing rights. The property has 50
licensees on board, including JAKKS Pacific (toys), Simon &
Schuster (publishing), Crayola (coloring), Isaac Morris (apparel),
Tonies (audio toy), Waloo Products (sporting goods), and more.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and
marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include: AirTitans®, Ami Amis™,
Disguise®, Fly Wheels®, JAKKS Wild Games™, Moose Mountain®, Maui®,
Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™,
Xtreme Power Dozer®, and WeeeDo®, as well as a wide range of
entertainment-inspired products featuring premier licensed
properties. Through our products and our charitable donations,
JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and follow us on Instagram
(@jakkspacific.toys), Twitter (@jakkstoys) and Facebook
(@jakkspacific.toys).
©2023 JAKKS Pacific, Inc. All rights reserved.
About 9 Story Brands
9 Story Brands is the dedicated brand management and consumer
products division of 9 Story Media Group, a leading content
creator, producer and distributor of kids and family- focused
intellectual property. 9 Story Brands builds international
entertainment brands for kids, with expertise across creative,
brand marketing and licensing. 9 Story Brands manages merchandising
rights for top children’s properties, including Daniel Tiger’s
Neighborhood, Karma’s World, Super Why, Colorforms, Wild Kratts,
and Nature Cat. www.9story.com
About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as
the non-profit producer of Mister Rogers’ Neighborhood for PBS. In
the years that followed, it created hundreds of episodes of this
much-loved program and extended Fred’s values and approach to other
efforts in promoting children’s social, emotional, and behavioral
health while supporting parents, caregivers, teachers, and other
professionals in their work with children. Fred Rogers Productions
continues to build on Fred’s legacy in innovative ways through a
wide variety of media and engages new generations of children and
families with his timeless wisdom. The company’s highly rated
children’s series, including Daniel Tiger’s Neighborhood, Peg +
Cat, Odd Squad, and Through the Woods, have earned 30 Emmy® Awards
among other important honors. The company’s latest series are
Donkey Hodie, the innovative puppet series inspired by characters
from Mister Rogers’ Neighborhood, and Alma’s Way, an animated
series created by Sonia Manzano. Fred Rogers Productions strives to
inspire a lifelong enthusiasm for learning through its series as
well efforts beyond broadcast including games and digital
offerings, community engagement activities, and much more. For more
information, visit www.fredrogers.org or follow us on Instagram,
Facebook, LinkedIn, and X.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231106943138/en/
Grand Communications (for Fred Rogers Productions) Alison Grand
212-584-1133; Alison@grandcommunications.com
Laura Liebeck 845-440-7974; Laura@grandcommunications.com
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