Mistral Equity Partners, a private equity firm focused on the consumer and media sectors, announced today that it has invested $19.55 million in convertible preferred stock in Jamba, Inc., (NASDAQ: JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) a leading restaurant retailer of healthy lifestyle food and beverage offerings.

�We are very excited about Jamba and the potential growth opportunities available to the Company as it extends the brand through licensing and franchising opportunities. This transaction complements our focus exclusively on investing in consumer businesses with strong management teams that capitalize on emerging demographic or psychographic trends,� commented Andrew Heyer, Managing Partner of Mistral Equity Partners.

Mistral�s general partners and top tier management board members bring together complementary operational and financial experience in consumer-focused industries.

About Mistral Equity Partners

Mistral Equity Partners is a private equity firm comprised of highly experienced investment professionals and seasoned industry executives. The firm specializes in the consumer, retail, and consumer focused media sectors, and is especially attracted to businesses that are supported by strong demographic trends and fundamental changes in consumer preferences. Mistral�s principals have a long history of working together and identifying successful investment opportunities with these characteristics.

About Jamba, Inc.

Jamba, Inc. (Nasdaq: JMBA) (Nasdaq: JMBAU) (Nasdaq: JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE� stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of healthy lifestyle food and beverage offerings, including great tasting fruit smoothies, juices, teas, hot oatmeal made with organic, steel cut oats, and baked goods. As of April 21, 2009, JAMBA JUICE had 732 locations consisting of 499 company- owned and operated stores and 233 franchise stores. For the nearest location or a complete menu, visit the JAMBA JUICE website at www.jambajuice.com or call 1-866-4R-FRUIT.

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