CHICAGO, Feb. 14,
2024 /PRNewswire/ -- The Hedera Council, which
stewards the Hedera open source, leaderless proof-of-stake public
network, today announced that Mondelēz International (Nasdaq:
MDLZ) has joined the Council. Mondelēz International is a leading
multi-national food company with iconic global and local brands
such as Oreo, Ritz, LU, Clif Bar,
and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury
Dairy Milk, Milka, and Toblerone chocolate. The company has
operations in more than 80 countries, employing approximately
91,000 diverse and talented employees across its factories,
offices, research & development facilities, and distribution
activities worldwide.
As a member of the Hedera Council, Mondelēz International,
whose mission is to empower people to snack right, is working to
develop innovative, distributed ledger technology (DLT)-based
solutions on Hedera, initially focused on digital transformation
initiatives, supply chain management, and enriched business
processes to enable enhanced customer experiences.
One example is showcased in Mondelēz's current work with SKUx,
a rising fintech and payments platform company. SKUx and Mondelēz
are expanding a customer service program enhancing consumer offer
experiences by adding a near real-time, SKUx digital payment option
alongside coupons, mailed paper checks, and vouchers. The
next-generation use case leveraging Hedera will serve as the first
real-world adoption of DLT to track the supply chain of
consumer-packaged goods (CPG), digital payment-based offers.
The Hedera Council is a consortium of over 30 highly diversified
organizations governing the Hedera network, a sustainable public
ledger for the decentralized economy. As one of the
largest snack companies in the world, Mondelēz International's
exploration of DLT will further strengthen its ability to help
customers on their digital transformation journey, with a goal to
innovate customer engagement and increase business efficiency and
sustainability through the application of Web3 and DLT
technologies.
"We are excited to continue our commitment to digital
transformation exploring distributed ledger technologies alongside
Hedera," said Xiang Xu, Global COE
Leader of Digital Strategy and BlockChain at Mondelēz
International. "The potential to solve longstanding retail industry
challenges for consumer-packaged goods companies and merchants is
very compelling."
Bill Miller, co-chair of the
Membership Committee for the Hedera Council, said, "Mondelēz
International is a global food leader responsible for many of the
food brands that today's consumers enjoy. We are excited to amplify
their voice as part of the Hedera Council towards spearheading
relevant business solutions for the greater CPG and retail
ecosystem."
About Hedera
Hedera is the open source, leaderless
proof-of-stake network powering the next generation of Web3.
Hedera's robust ecosystem is built by a global community, on a
network governed by a diverse council of industry-leading
organizations, including abrdn, Avery
Dennison, Boeing, Chainlink Labs, COFRA Holding, DBS Bank,
Dell, Dentons, Deutsche Telekom, DLA Piper, EDF (Électricité de
France), eftpos, FIS (WorldPay),
Google, Hitachi, IBM, the Indian Institute of
Technology (IIT), LG Electronics, The London School of Economics (LSE), Magalu, Mondelēz
International, Nomura Holdings, ServiceNow, Shinhan Bank, Standard
Bank Group, Swirlds, Tata Communications, Ubisoft, University
College London (UCL), Wipro, and Zain Group.
For more information, visit www.hedera.com, or follow us on
Twitter at @Hedera, Telegram at t.me/hederahashgraph, or Discord at
www.hedera.com/discord. The Hedera whitepaper can be found at
www.hedera.com/papers.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2022 net revenues of approximately
$31 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
Oreo, Ritz, LU, Clif Bar and Tate's
Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk,
Milka and Toblerone chocolate. Mondelēz International is a proud
member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones
Sustainability Index. Visit www.mondelezinternational.com or follow
the company on Twitter at www.twitter.com/MDLZ.
Media Contact
pr@hedera.com
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SOURCE Hedera