Rightside® Launches DPML Upgrade for Enhanced Domain Brand Protection
17 Abril 2017 - 8:00AM
As trademark lawyers face tough challenges in protecting their
client’s brand with ever-expanding Internet domain name options,
Rightside Group, Ltd. (Nasdaq:NAME), today launched an upgrade of
its Domain Protected Marks List (DPML) product (www.dpml.rocks).
The upgrade radically expands DPML’s flexibility, giving trademark
owners and their agents more tools to protect their valuable brand
on the internet, while also empowering marketing teams and brand
managers to activate specific domains for future marketing
campaigns. DPML provides protection across all 40 of Rightside’s
top-level domains (TLDs), which include the best TLDs for brands in
the industry such as .NEWS, .SOCIAL, .LIVE, and .SALE, to name a
few.
“Lawyers for some of the world’s best known brands have had
their work cut out for them protecting their trademarks from
cybersquatters and other nefarious individuals,” said Statton
Hammock, vice-president, business and legal affairs at Rightside.
“By expanding the best-in-class brand protection we offer across
all of our TLDs, protecting their brands effectively will be easier
than ever before.”
All trademark owners have some ability to protect their brands
in the Sunrise period of every new TLD, however, those protections
only cover their specific marks, and may not prevent the
misappropriation of their brands in the long run. The expanded
protection of Rigthside’s DPML now protects up to ten additional
terms that may be confusingly similar to the brand-owners’
trademarks, thwarting a tactic favored by domain name squatters.
With 10 phrases and the trademark itself covered on all 40
Rightside TLDs, every DPML subscription covers as many as 440
unique domain names up to 10 years at a time.
The DPML upgrade gives brands the protection they need, and now
also facilitates marketers to enhance the brand by allowing domains
protected by the list to be activated without an additional fee.
When a brand wishes to introduce a new product or service, a
protected domain can be activated and used for a website, redirect
address, Branded Short Link, or any other marketing need as it
arises, for instance, a philanthropic campaign built around
YourBrand.GIVES.
Hammock continued, “We’ve always believed that there is more
value in a domain name when it’s being used. This new feature of
our DPML product makes it easy to switch a domain from just
protecting the brand, to truly adding value to it.”
The upgraded DPML is currently available through Rightside’s
channel of corporate registrar partners, and is open to brands with
marks recognized by ICANN’s Trademark Clearinghouse.
About RightsideRightside inspires and delivers
new possibilities for consumers and businesses to define and
present themselves online. The company, with its affiliates, is a
leading provider of domain name services, offering one of the
industry's most comprehensive platforms for the discovery,
registration, usage and monetization of domain names. In addition
to being a new gTLD registry operator, Rightside is home to one of
the most admired registrar brands in the industry, Name.com.
Headquartered in Kirkland, WA, Rightside has offices in North
America and Europe. For more information please visit
www.rightside.co.
For Media Inquiries
Michele Mehl
Buzz Builders for Rightside
michele@buzzbuilders.net
425-205-9444
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