Sharpie Bus continues its "The World Is Your
Canvas" tour to celebrate 60 years of innovation and new Sharpie
Creative Markers
ATLANTA, July 24,
2024 /PRNewswire/ -- Earlier this year,
Sharpie®, part of Newell
Brands' global portfolio, embarked on a cross-country
journey with the brand-new Sharpie Bus as part of the brand's
"The World Is Your Canvas" tour, which aims to ignite creativity in
celebration of the brand's 60-year history. The tour takes place
through the end of the year, visiting events and festivals across
the U.S. With four stops in the books so far, the Sharpie Bus is
headed to Comic-Con in San Diego
this week.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/90110511-sharpie-bus-gives-half-million-markers/
To commemorate the brand's rich heritage, the Sharpie Bus
showcases iconic products from the past 60 years as well as Sharpie
advertising memorabilia paying homage to the brand's leadership in
writing innovation since its inception. Visitors can draw
inspiration from the past and explore the future of creativity by
testing out the brand's newest innovation - Sharpie Creative
Markers - which feature paint-like ink in 12 vivid colors that
pop on almost any surface, including black and white paper, wood,
metal, acrylic, tile, and more. The new markers are building
consumer interest in creativity and allowing the brand to reach
more people than ever before. During the tour, Sharpie will give
away half a million markers to inspire the next generation of
creativity.
"The Sharpie Bus was designed to encourage people across the
country to make the world their canvas and equip them with the
tools they need to ignite their creativity," said Gina Lázaro, Vice
President, Brand Management, Writing
at Newell Brands. "In the Bus's first three months, we've helped
inspire 32,000 artists, innovators and future creators to unlock
their self-expression by giving away nearly 200,000 Sharpie
Creative Markers to date in Fort
Worth, New York,
Chicago and Ann Arbor."
Follow along on the journey by
visiting letsgetcreative.com/bus-tour to see where the
Bus is headed after Comic-Con! Sharpie Creative Markers are
available online and in-store
at Amazon, Target, Walmart and other
retailers.
About Sharpie®
In 1964, the iconic Sharpie Fine Point black marker became the
first pen-style permanent marker, and today, Sharpie offers a wide
selection of permanent markers, pens, highlighters, and more for
the classroom, office, and home. Designed for precision and
performance, Sharpie marking and writing instruments are offered in
a variety of specialty and art styles. Sharpie is part of
Newell Brands' global portfolio of
leading brands. For more information, visit www.Sharpie.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, Sharpie®, Graco®,
Coleman®, Rubbermaid Commercial Products®,
Yankee Candle®, Paper Mate®,
FoodSaver®, Dymo®, EXPO®,
Elmer's®, Oster®, NUK®,
Spontex® and Campingaz®. Newell Brands
is focused on delighting consumers by lighting up everyday
moments.
This press release and additional information about Newell
Brands are available on the company's
website, www.newellbrands.com.
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SOURCE Newell Brands