Roku Launches “All Things” Destinations for an Innovative One-Stop-Shop Discovery Experience
30 Noviembre 2023 - 8:00AM
Business Wire
Roku gives millions of users instant access to
content from across the platform in new cohesive TV viewing
destinations
Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming
platform in the U.S.*, announced two all-new destinations on the
Roku Home Screen: All Things Food and All Things
Home, bringing together the best food, home, and lifestyle
content from across the platform into powerful and cohesive
discovery experiences. With simple navigation and personalized
recommendations, these unique hubs make it easier to explore and
watch genre entertainment from all your favorite apps right from
the home screen. The All Things Food and All Things
Home destinations will feature hundreds of streaming options
within each category, both free and from subscriptions services,
including live and linear TV, Premium Subscriptions, Roku
Originals, and more.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231130089865/en/
Roku gives millions of users instant
access to content from across the platform in new cohesive TV
viewing destinations. (Photo: Business Wire)
In a recent survey commissioned by Roku**, 64% of streamers say
that if they were searching for something new to watch, they would
base a search on genre, and nearly 3 in 4 streamers (73%) feel they
are spending too much time trying to find new content to watch.
“The foodies in my life devour the whole genre—one night, it’s
Roku’s ‘Great American Baking Show,’ the next, all things Gordon
Ramsay, ‘Chopped,’ and so much more. Similarly, the home and garden
lovers never stop at one source for tips and inspiration,” said
Charlie Collier, President, Roku Media. “Now all passionate
food and home lovers can get everything they need with All
Things Food and All Things Home, all in one place: Roku.
We reach nearly half of the broadband households in the U.S., with
hundreds of options across every popular TV brand, in the genres
viewers love. So pull up your favorite designer’s chair, grab your
favorite bite, and let Roku be your host to All Things you
love.”
All Things Food is a collection of the best culinary
content on Roku, in a single, easily discoverable, and craveable
destination. Users can browse and engage with a menu of shows in
new featured rows including “DIY Meals,” “Healthy Habits,” and
more. All Things Home is a one-stop shop for all home and
garden content on Roku. Within this experience, users can explore
everything from home décor to two-by-fours in curated rows,
featuring recommended content such as “Home & Garden Hits,”
“Home Improvement,” “Call in the Home Experts,” and so much
more.
Today’s announcement expands on previously announced
user-favorite destinations on the Roku platform, including live TV,
sports, and more. To locate and use the new All Things Food
and All Things Home destinations on the platform, users can
scroll down to the all-new “Browse” row on the Home Screen or
access through Roku Search. The “Browse” row also features
categories such as TV shows, movies, and sports, among others.
Streamers can also access these destinations from a variety of
touchpoints, such as banner ads on the Roku Home Screen, a branded
Spotlight Ad, or when searching for related content.
All Things Food and All Things Home make it easier
than ever for viewers to access their favorite entertainment. The
destinations will roll out to users in the U.S. in the coming
weeks.
*By hours streamed (Hypothesis Group: December 2022)
**Roku/Harris Poll, July 2023. Conducted online by The Harris
Poll among over 2,000 U.S. adults
About Roku
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and TV-
related audio devices are available in various countries around the
world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
Roku and Roku TV are trademarks or registered trademarks of
Roku, Inc. in the U.S. and in other countries. Tradenames,
trademarks, and service marks of other companies appearing in this
press release are the property of their respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231130089865/en/
Media Contact Roku U.S. Brigitte Gilbert
Bgilbert@roku.com
Roku (NASDAQ:ROKU)
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