SNCI Sonic Innovations (MM)

SALT LAKE CITY, Sept. 23 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. (NASDAQ:SNCI), the only U.S.-based publicly traded manufacturer of digital hearing aids, is introducing sonicBLU, a wireless communication device that will allow users of Sonic Innovations' Velocity(TM) hearing aids to wirelessly connect to Bluetooth-enabled mobile phones. Connectivity to sonicBLU is available for Sonic's Velocity hearing aids. The sonicBLU device has talk time of up to four hours and a stand-by time of up to 70 hours. In addition, it has an operating range of up to 10 meters and uses a rechargeable lithium-ion battery (with a charging time of 1 1/2 to two hours). SonicBLU weighs 10 grams and measures 42 millimeters long by 24 millimeters wide by 12 millimeters thick. "By introducing sonicBLU, Sonic Innovations is taking yet another step in continually updating and upgrading our products to match the active lifestyles of our customers. We are confident that sonicBLU will become one of our best-selling accessory products," said Sonic Innovations Chairman and Chief Executive Officer Sam Westover. ABOUT SONIC INNOVATIONS: Sonic Innovations is a global provider of superior hearing solutions. The company is passionate about quality, technology, and improving lives through enhanced hearing. Sonic Innovations is dedicated to the growth and success of their hearing-healthcare partners. Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. Sonic Innovations and their distributor partners provide hearing care services and solutions in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global Market System (SNCI) and can be found online at http://www.sonici.com/. Sonic Innovations' partners have prescribed more than 1,000,000 Sonic hearing instruments. This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: we face aggressive competition in our business; acquisitions could be difficult to integrate and disrupt our current business and therefore may harm our operating results; we may not launch more product lines this year; our products may not help people hear better or more naturally; we may poorly operate newly acquired businesses; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, which expose us to a variety of risks including government reimbursement, that could impact sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2007, as filed with the Securities and Exchange Commission. We undertake no obligation to revise our forward-looking statements to reflect events or circumstances after the date hereof as a result of new information, future events or otherwise. DATASOURCE: Sonic Innovations, Inc. CONTACT: Therese Clay of XO Marketing, +1-801-272-8686, for Sonic Innovations, Inc. Web site: http://www.sonici.com/

Copyright